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Our Story

We began as South Africa’s first independent category management consultancy in 1990, making us the most experienced South African category management consultancy there is. In 2001, the DotActiv brand was founded. Since then our focus has been to develop the right mix of integrated software, talented people and processes to help our customers provide a better shopping experience, increase revenue and to be more efficient.

Innovative Category Management Software

We have developed 5 integrated category management software packages. Our suite of powerful category management software enables us to deliver localised assortment strategies, data-driven planograms, heat mapped floor plans, promotion planning and retail business discovery solutions to leading retailers and suppliers.

Talented Retail Professionals

Over time, we have acquired and developed the unique skills and experience to implement innovative enterprise software solutions and to deliver quality category management outputs in volume. With representation throughout South Africa, we are able to provide high-quality and personal service to our customers.

Customer Focussed

Everything we do starts and ends with our customers. With a flexible and friendly approach, we tailor suitable solutions for our customers unique challenges and requirements. The evidence: DotActiv has been rated by New Clicks Group Ltd as one of their top 10 best and most strategic IT suppliers for the past 3 years running.

Meet our Front Line Leadership

Our board of directors are responsible for creating, developing and leading high-performance teams, strategies and products that empower retailers and suppliers.

Andrew Z. Dorfling

Andrew is responsible for leading the executive team and for ensuring our products and solutions deliver a measurable return on investment to the markets we serve.

Robert W. Stohr

Robert is responsible for driving new business sales as well as leading quality service delivery across South Africa.

Kyle A. Dorfling

Kyle is responsible for our local and international marketing strategies. He is also Managing Director of the cloud and mobile development company which forms part of the DotActiv Group.

Leo Oosthuizen

Leo implements state of the art BI dashboard graphics that help our customers extract maximum value from their business data. Leo is also a director of the BI business that forms part of the DotActiv Group.

Jason J. Dorfling

Jason heads up everything IT including database strategies, Windows desktop software development and all IT support initiatives.

Jaques Van Der Schyff

Jaques leads our category management services production.


Our mission is to be the first choice for Category Management Solutions through the development of Innovative Software, Quality People and Customer Service.


Our vision is to consistently Exceed the Expectations of our Customers, Staff and Shareholders.


Our values are the foundation of our company and the key to our success. They define who we are as a collective and set us apart from the competition. They underpin our vision and mission statements, our business strategies and our decisions, actions and behaviours as individuals. We…

  • are passionate about our business & promote a positive, energizing, optimistic & fun environment
  • do not tolerate poor performance
  • strive to get it right first time every time, on time
  • regard change as a constant and adapt accordingly
  • treat each other with mutual trust and respect and celebrate each others’ differences
  • build long term relationships with our colleagues and customers
  • openly demonstrate a commitment to Fairness, Integrity and Ethics
  • actively encourage, develop and share knowledge
  • understand profitability and the concept of a business within a business
  • empower independent decision-making and encourage free thinking
  • value mutually beneficial relationships based on cooperative and collaborative teamwork

We provide retailers, big and small, with space optimization solutions that deliver real results.


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Our teams can’t wait to empower you. Please see our contact page to contact us.

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