
With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.
Blog Post by Darren Gilbert
Darren Gilbert
Oct 6, 2022 4:59:14 PM
9
min read
5 Questions to Ask About Your Product Assortment
There are only a few things more critical to your long-term success than your product ...
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Darren Gilbert
Sep 27, 2022 5:24:21 PM
10
min read
Unpacking the 6-step Category Management Process
Category management is vital to consider if you work in the retail industry*. Why? When ...
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Darren Gilbert
Sep 15, 2022 6:57:14 PM
5
min read
Days of Supply: Why Is It Critical For Retail Success?
When discussing days of supply*, a point worth considering is its value to you as a ...
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Darren Gilbert
Sep 7, 2022 2:44:11 PM
9
min read
When Does Planogram Software Become A Necessity?
Are you interested in maximising your store performance and improving the shopping ...
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Darren Gilbert
Aug 31, 2022 5:03:11 PM
8
min read
Software Spotlight: Manage Your Store Formats In One DotActiv Database
Let us know if this sounds like a good description of your retail business. You oversee ...
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Darren Gilbert
Aug 25, 2022 5:32:20 PM
6
min read
Merchandise Planning 101: Here's What You Need To Know
If you fail to plan, you are planning to fail. Often attributed to Benjamin Franklin, we ...
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Darren Gilbert
Aug 16, 2022 4:42:30 PM
9
min read
A Category Manager’s Guide To Creating A Winning Category Strategy
Do you want to win at retail? Then listen up: all you need to do is please your ...
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Darren Gilbert
Aug 10, 2022 8:24:13 PM
11
min read
4 Reasons Why Brand Switching Happens (And How To Fight It)
It’s a widely-held belief that winning new customers costs you more than it does to keep ...
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Darren Gilbert
Jul 14, 2022 3:22:16 PM
5
min read
[Infographic] Which Store Layout Suits Your Business Best?
It doesn't matter if you plan to open a new store, revamp your current one or want to ...
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Darren Gilbert
Jul 6, 2022 9:34:28 PM
11
min read
5 Reasons Why Planograms Make Good Business Sense
Do planograms make good business sense? It’s an age-old question that we never tire of ...
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