Darren Gilbert

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With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.

Blog Post by Darren Gilbert

Darren Gilbert Apr 13, 2022 7:21:07 PM 14 min read

Product Spotlight: How Data Transfer Occurs in DotActiv Software

As a retailer, your data is the lifeblood of your business. It helps you cluster your ...
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Darren Gilbert Apr 6, 2022 6:02:24 PM 18 min read

5 Retail Data Types To Understand In Your Business

If you’ve read any of the previous articles on the DotActiv retail blog, you’ll have ...
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Darren Gilbert Mar 25, 2022 4:55:21 PM 10 min read

3 Reasons Why A Data-driven Retail Floor Plan Is A Must

Stocking the right products and merchandising them appropriately on a shelf helps you ...
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Darren Gilbert Mar 23, 2022 4:25:33 PM 12 min read

4 Reasons Why Assortment Planning Matters

Do you work in retail and want to increase your sales and profitability? Are you ...
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Darren Gilbert Mar 16, 2022 4:22:14 PM 14 min read

6 Reasons Why Retailers Should Invest In Planograms

If you’re a retailer interested in maximising your sales and profitability while ...
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Darren Gilbert Mar 14, 2022 3:45:00 PM 9 min read

Product Spotlight: Unpacking DotActiv's Transfer of Demand Report

Choosing what products to stock in-store isn't a one-off exercise. You can't complete an ...
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Darren Gilbert Mar 8, 2022 4:50:30 PM 13 min read

Data Integration: The Key To Successful Category Management

Want to hear a cold hard truth about retail? If you work in the industry and don’t use ...
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Darren Gilbert Mar 2, 2022 3:30:00 PM 15 min read

How To Increase Average Transaction Size Without Annoying Customers

Enticing shoppers to visit your store is easy. Advertise that you have the products they ...
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Darren Gilbert Feb 24, 2022 3:45:00 PM 11 min read

Product Update: How to Use DotActiv's Floor Plan Live Graphs

We’ve written about the importance of live feedback when building planograms for any ...
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Darren Gilbert Feb 16, 2022 5:10:06 PM 10 min read

Product Spotlight: Unpacking DotActiv's Range Optimizer Rules

The following point is known. If you offer customers the products they want when they ...
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