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Darren Gilbert

With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.

Blog Post by Darren Gilbert

Darren Gilbert Oct 6, 2022 4:59:14 PM 9 min read

5 Questions to Ask About Your Product Assortment

There are only a few things more critical to your long-term success than your product ...
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Darren Gilbert Sep 27, 2022 5:24:21 PM 10 min read

Unpacking the 6-step Category Management Process

Category management is vital to consider if you work in the retail industry*. Why? When ...
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Darren Gilbert Sep 15, 2022 6:57:14 PM 5 min read

Days of Supply: Why Is It Critical For Retail Success?

When discussing days of supply*, a point worth considering is its value to you as a ...
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Darren Gilbert Sep 7, 2022 2:44:11 PM 9 min read

When Does Planogram Software Become A Necessity?

Are you interested in maximising your store performance and improving the shopping ...
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Darren Gilbert Aug 31, 2022 5:03:11 PM 8 min read

Software Spotlight: Manage Your Store Formats In One DotActiv Database

Let us know if this sounds like a good description of your retail business. You oversee ...
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Darren Gilbert Aug 25, 2022 5:32:20 PM 6 min read

Merchandise Planning 101: Here's What You Need To Know

If you fail to plan, you are planning to fail. Often attributed to Benjamin Franklin, we ...
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Darren Gilbert Aug 16, 2022 4:42:30 PM 9 min read

A Category Manager’s Guide To Creating A Winning Category Strategy

Do you want to win at retail? Then listen up: all you need to do is please your ...
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Darren Gilbert Aug 10, 2022 8:24:13 PM 11 min read

4 Reasons Why Brand Switching Happens (And How To Fight It)

It’s a widely-held belief that winning new customers costs you more than it does to keep ...
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Darren Gilbert Jul 14, 2022 3:22:16 PM 5 min read

[Infographic] Which Store Layout Suits Your Business Best?

It doesn't matter if you plan to open a new store, revamp your current one or want to ...
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Darren Gilbert Jul 6, 2022 9:34:28 PM 11 min read

5 Reasons Why Planograms Make Good Business Sense

Do planograms make good business sense? It’s an age-old question that we never tire of ...
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