Skip to content

Darren Gilbert

With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.

Blog Post by Darren Gilbert

Darren Gilbert Aug 16, 2022 4:42:30 PM 9 min read

A Category Manager’s Guide To Creating A Winning Category Strategy

Do you want to win at retail? Then listen up: all you need to do is please your ...
Start Reading
Darren Gilbert Aug 10, 2022 8:24:13 PM 11 min read

4 Reasons Why Brand Switching Happens (And How To Fight It)

It’s a widely-held belief that winning new customers costs you more than it does to keep ...
Start Reading
Darren Gilbert Jul 14, 2022 3:22:16 PM 5 min read

[Infographic] Which Store Layout Suits Your Business Best?

It doesn't matter if you plan to open a new store, revamp your current one or want to ...
Start Reading
Darren Gilbert Jul 6, 2022 9:34:28 PM 11 min read

5 Reasons Why Planograms Make Good Business Sense

Do planograms make good business sense? It’s an age-old question that we never tire of ...
Start Reading
Darren Gilbert Jun 30, 2022 11:51:23 AM 4 min read

Software Spotlight: Get Access To DotActiv Free Planogram Templates

We understand the logic all too well. Before you purchase anything, you want to test it ...
Start Reading
Darren Gilbert Jun 28, 2022 8:49:10 AM 7 min read

[Infographic] 4 Merchandising Techniques All Retailers Should Know

If you work in retail, there shouldn't be any debate about the importance of ...
Start Reading
Darren Gilbert Jun 17, 2022 11:00:00 AM 13 min read

How Assortment Planning Influences Your Planogramming Efforts

Building and implementing data-driven planograms can help you reach your goals and ...
Start Reading
Darren Gilbert Jun 8, 2022 2:36:04 PM 10 min read

A Guide To Product Segmentation in 2022

If you're looking to grow your market share, you have more than a couple of options ...
Start Reading
Darren Gilbert May 10, 2022 2:15:34 PM 7 min read

Server Hosting: When Is It A Good Idea For You To Host Your Own?

Data security is of critical concern to any business, regardless of the industry. You ...
Start Reading
Darren Gilbert May 4, 2022 5:02:51 PM 9 min read

Planograms: Where Did They Come From And Where Are They Going?

If you work in retail, you’ve probably come across more than one planogram before. But ...
Start Reading