DotActiv Team
Unpacking the 6-step Category Management Process
Category management is vital to consider if you work in the retail industry*. Why? When ...
5 Ways To Use Space Planning To Convince Shoppers To Buy More
Have you ever walked into a store and felt like an unseen force was guiding you in a ...
5 Essentials For Your Macro Space Planning Strategy
Setting up your store impacts how your customers shop and spend money, which is why you ...
How Tactical Assortment Optimization Improves Category Performance
Consumer demand is continuously changing thanks to trends, changes in seasons, more ...
When Does Planogram Software Become A Necessity?
Are you interested in maximising your store performance and improving the shopping ...
Software Spotlight: Manage Your Store Formats In One DotActiv Database
Let us know if this sounds like a good description of your retail business. You oversee ...
Merchandise Planning 101: Here's What You Need To Know
If you fail to plan, you are planning to fail. Often attributed to Benjamin Franklin, we ...
How To Attract Customers Into Your Store In A Post-COVID World
It's now more convenient than ever to shop online. That's due, in part, to the ...
A Category Manager’s Guide To Creating A Winning Category Strategy
Do you want to win at retail? Then listen up: all you need to do is please your ...
4 Reasons Why Brand Switching Happens (And How To Fight It)
It’s a widely-held belief that winning new customers costs you more than it does to keep ...