Erin Daubinet

Erin Daubinet joined DotActiv in early-2019, quickly establishing herself as the go-to expert on clustering in the business. This saw her promotion to Cluster Development Manager in late-2019. In 2021, she was appointed as an operations manager. She has a Bachelor of Consumer Science (Honours) in Food Retail Management and a Masters in Consumer Science in Food Management with a focus on consumer behaviour, both from the University of Pretoria.

Blog Post by Erin Daubinet

Erin Daubinet Jan 7, 2021 5:03:43 PM 9 min read

How Can AI Take Category Management To The Next Level?

Consumers are reshaping the market with their ever-changing preferences and buying ...
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Erin Daubinet Dec 3, 2020 2:58:11 PM 12 min read

How Does Consumer Behaviour Influence Your Clustering Efforts?

Segmenting your consumers based on dynamic purchasing behaviour involves effective ...
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Erin Daubinet May 7, 2020 4:34:38 PM 14 min read

Cluster Data: Here's What To Expect From DotActiv's Cluster Optimization Feature

DotActiv’s new cluster optimization feature is almost here and will allow you to create ...
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Erin Daubinet Apr 28, 2020 1:59:56 PM 2 min read

[Free Ebook] A Definitive Guide to Clustering Algorithms, Methods and Applications

Clustering forms part of data mining, which analyses data and transforms it into ...
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Erin Daubinet Apr 9, 2020 2:57:37 PM 7 min read

COVID-19 and Retail: How Clustering Can Keep Your Business Profitable

The current COVID-19 pandemic has caused unprecedented disruption to the world economy ...
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Erin Daubinet Mar 23, 2020 1:27:24 PM 7 min read

How Cluster Mapping Can Help Your Business Succeed

You can use cluster mapping to help your business understand the geographic spread of ...
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Erin Daubinet Mar 10, 2020 4:02:46 PM 2 min read

[Free Ebook] A Definitive Guide to Cluster Analysis

Clustering is a function of category management which you can use to facilitate ...
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Erin Daubinet Feb 27, 2020 2:01:03 PM 10 min read

Is Hierarchical Clustering Worth Pursuing?

As far as effective methods to segment your retail data go, hierarchical clustering is ...
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Erin Daubinet Feb 25, 2020 2:17:22 PM 10 min read

K-Means Clustering And Why It’s Good For Business

K-means clustering is an unsupervised algorithm which you can use to organise large ...
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Erin Daubinet Feb 20, 2020 4:39:16 PM 9 min read

How to Implement and Understand Cluster Profiling

As a retailer, you can use cluster profiling to describe your segmented customers based ...
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