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Erin Hodgson

Erin Hodgson

Erin joined DotActiv in early-2019, quickly establishing herself as the go-to expert on clustering in the business. This saw her promotion to Cluster Development Manager in late-2019. With her assistance, DotActiv has developed powerful cluster optimization software which works seamlessly with the rest of our all-in-one category management software.

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How Can AI Take Category Management To The Next Level?

By | on 07, Jan 2021 |   AI in Retail Artificial Intelligence AI

Consumers are reshaping the market with their ever-changing preferences and buying behaviours, highlighting the need for a technological overhaul in the retail industry, points out McKinsey. Meanwhile[...]

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How Does Consumer Behaviour Influence Your Clustering Efforts?

By | on 03, Dec 2020 |   Cluster Analysis

Segmenting your consumers based on dynamic purchasing behaviour involves effective behavioral clustering that you can use to understand and target your shoppers more effectively. You can also collect,[...]

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Cluster Data: Here's What To Expect From DotActiv's Cluster Optimization Feature

By | on 07, May 2020 |   Cluster Analysis Machine Learning Cluster Profiling Cluster Mapping

DotActiv’s new cluster optimization feature is almost here and will allow you to create clusters for your business, tailored to your market environment. This software and service package was designed [...]

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[Free Ebook] A Definitive Guide to Clustering Algorithms, Methods and Applications

By | on 28, Apr 2020 |   Store Clustering Clustering Methods Clustering Algorithms Cluster Analysis Cluster Profiling Cluster Mapping

Clustering forms part of data mining, which analyses data and transforms it into information that you can understand and use in your retail business. This practice aims to help you to retrieve informa[...]

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COVID-19 and Retail: How Clustering Can Keep Your Business Profitable

By | on 09, Apr 2020 |   Cluster Analysis COVID-19 and Retail

The current COVID-19 pandemic has caused unprecedented disruption to the world economy and supply chain and has changed how your consumers live, shop and spend their money. Online sales have exploded,[...]

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How Cluster Mapping Can Help Your Business Succeed

By | on 23, Mar 2020 |   Cluster Analysis Cluster Profiling Cluster Mapping

You can use cluster mapping to help your business understand the geographic spread of your clusters in relation to your cluster input variables and the external environment. This practice gives you in[...]

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[Free Ebook] A Definitive Guide to Cluster Analysis

By | on 10, Mar 2020 |   Category Management Assortment Planning Retail Data Cluster Analysis Machine Learning Customer Segmentation

Clustering is a function of category management which you can use to facilitate end-to-end solutions. You can also use cluster analysis to group your retail data and understand the similarities betwee[...]

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Is Hierarchical Clustering Worth Pursuing?

By | on 27, Feb 2020 |   Clustering Algorithms Cluster Analysis K-means Clustering Hierarchical Clustering Agglomerative clustering Divisive clustering

As far as effective methods to segment your retail data go, hierarchical clustering is one worth considering. It’s simple and easy to use. It also provides an edge over the k-means algorithm as you do[...]

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K-Means Clustering And Why It’s Good For Business

By | on 25, Feb 2020 |   Clustering Algorithms Cluster Analysis K-means Clustering

K-means clustering is an unsupervised algorithm which you can use to organise large amounts of retail data to generate competitive insights about your business. There are many use cases which can help[...]

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How to Implement and Understand Cluster Profiling

By | on 20, Feb 2020 |   Cluster Analysis Cluster Profiling

As a retailer, you can use cluster profiling to describe your segmented customers based on the inputs you used for cluster analysis. You can use this information to develop product assortments and mar[...]

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