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Lisa-May Krige

Lisa-May Krige

Operations Manager at DotActiv

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How DotActiv Measures Its Customer Success Management Efforts

By | on 09, Sep 2019 |   Category Management

It’s been proven - people don’t buy goods and services anymore. They buy relationships, stories and magic. In such an environment, getting customers to believe in your product as much as you do is key[...]

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3 Secret Strategies Behind Every Great Shopping Experience

By | on 24, Feb 2016 |   Category Management

From the moment shoppers enter grocery stores, their shopping experience is a cunningly orchestrated process with one primary goal: get them to spend more.

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3 Frustrating Shopping Experiences Category Management Can Solve

By | on 02, Nov 2015 |   Category Management

Shopping should make us feel good, whether we are engaging in some good old retail therapy at the mall or just stocking up on our groceries. Being enabled and empowered by technology, today’s consumer[...]

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Is Category Management Worth The Effort?

By | on 09, Jul 2015 |   Category Management Assortment Planning

The idea behind Category Management is pretty straightforward: manage each product category in a way that enables maximum consumer appeal while maximising profits.

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