In the Internet age, companies have no choice but to consistently work on their online reputation. Statistics show that over 80% of buyers trust online [...]
We have said it before: data is a fundamental pillar of the category management process. As a retailer, it provides you with insight to your stores and product categories down to SKU level. Through th[...]
Your store floor plan determines how customers shop your store. Either it can leave them feeling confused and frustrated or provide them with a positive shopping experience. In a time where the popula[...]
Consumer demand is continuously changing as a result of consumer trends, changes in seasons, consumers becoming more knowledgeable, and unforeseen occurrences such as the global COVID-19 pandemic. To [...]
Data is an essential component of the category management process. Once data has been captured and processed it needs to be stored where it is easily accessible. The best way to do this is through a d[...]
Across the globe, COVID-19 has affected the retail industry. There have been major changes in consumer demand. Supply chains have been brought to a halt. And many stores have closed their doors. The a[...]
Merchandising is described as the actions of promoting the sales of goods in stores, through the presentation thereof. This is important for the success of any retailer as it plays a vital role in inf[...]
Planograms have proved to be an essential part of the retail sales plan. Creating planograms is a detailed process which requires comprehensive planning to ensure that your category strategies are met[...]
The main objective of any project is to benefit a business in some way, which is why effective project management is important for all businesses, big or small. Project management ensures that a proje[...]
Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, this is no exception. As a merchandiser, you must continuously consider how each element influences a c[...]
Store planning can be a daunting process if you’re a fashion retailer. After all, as an apparel store, you’d need to provide your customer with a full sensory experience, using aesthetics and atmosphe[...]
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