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Merida Kritzinger

Merida Kritzinger

Sales and Marketing Consultant

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COVID-19 and Retail: How Has It Impacted The Apparel Industry?

By | on 08, Jul 2020 |   COVID-19 and Retail

Across the globe, COVID-19 has affected the retail industry. There have been major changes in consumer demand. Supply chains have been brought to a halt. And many stores have closed their doors. The a[...]

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POG Merchandising 101: Here's Everything You Need To Know

By | on 04, Jun 2020 |   Team Management Software

Merchandising is described as the actions of promoting the sales of goods in stores, through the presentation thereof. This is important for the success of any retailer as it plays a vital role in inf[...]

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Product Spotlight: Unpacking Activ8’s Planogram Communication Software

By | on 19, May 2020 |   Team Management Software

Planograms have proved to be an essential part of the retail sales plan. Creating planograms is a detailed process which requires comprehensive planning to ensure that your category strategies are met[...]

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Product Spotlight: Activ8's Project Management Software

By | on 23, Apr 2020 |   Team Management Software

The main objective of any project is to benefit a business in some way, which is why effective project management is important for all businesses, big or small. Project management ensures that a proje[...]

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5 Aspects To Consider For Successful Fashion Merchandising

By | on 21, Nov 2019 |

Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, this is no exception. As a merchandiser, you must continuously consider how each element influences a c[...]

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5 Tips To Approaching Store Planning As An Apparel Retailer

By | on 30, Oct 2019 |   Store Management

Store planning can be a daunting process if you’re a fashion retailer. After all, as an apparel store, you’d need to provide your customer with a full sensory experience, using aesthetics and atmosphe[...]

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3 Ways Suppliers Can Get Access To Retail Sales Data

By | on 17, Oct 2019 |   Retail Data

What is the importance of retail sales data and why should you as a supplier have access to it? For one, it enables you to come up with better ways to provide valuable suggestions to retailers. Second[...]

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Product Update: DotActiv is Now Compatible with PostgreSQL

By | on 10, Oct 2019 |   Space Planning Software PostgreSQL

DotActiv’s IT team is always hard at work improving and updating our software to provide you with the best possible experience. One of our most recent changes is that DotActiv Pro and Enterprise is no[...]

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The Ultimate Category Manager Job Description [Downloadable Template]

By | on 29, Aug 2019 |   Category Manager

A category manager aims to maximise profit in a retail category by providing the correct product assortment at the right time. This is achieved through data analysis. The correct product assortment an[...]

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How A Category Manager Brings Their Strategy To Life With Planograms

By | on 20, Aug 2019 |   Category Manager

While the goal is the same, every retail buyer has a different way of realising their category strategy. Therefore, a category manager uses data-driven planograms as powerful tools to successfully imp[...]

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