It’s been proven - people don’t buy goods and services anymore. They buy relationships, stories and magic. In such an environment, getting customers to [...]
A category manager aims to maximise profit in a retail category by providing the correct product assortment at the right time. This is achieved through data analysis. The correct product assortment an[...]
While the goal is the same, every retail buyer has a different way of realising their category strategy. Therefore, a category manager uses data-driven planograms as powerful tools to successfully imp[...]
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