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Merida Kritzinger

Merida Kritzinger

Sales and Marketing Consultant

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The Ultimate Category Manager Job Description [Downloadable Template]

By | on 29, Aug 2019 |   Category Manager

A category manager aims to maximise profit in a retail category by providing the correct product assortment at the right time. This is achieved through data analysis. The correct product assortment an[...]

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How A Category Manager Brings Their Strategy To Life With Planograms

By | on 20, Aug 2019 |   Category Manager

While the goal is the same, every retail buyer has a different way of realising their category strategy. Therefore, a category manager uses data-driven planograms as powerful tools to successfully imp[...]

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