As a retailer, you can use cluster profiling to describe your segmented customers based on the inputs you used for cluster analysis. You can use this in[...]
Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, this is no exception. As a merchandiser, you must continuously consider how each element influences a c[...]
Store planning can be a daunting process if you’re a fashion retailer. After all, as an apparel store, you’d need to provide your customer with a full sensory experience, using aesthetics and atmosphe[...]
What is the importance of retail sales data and why should you as a supplier have access to it? For one, it enables you to come up with better ways to provide valuable suggestions to retailers. Second[...]
DotActiv’s IT team is always hard at work improving and updating our software to provide you with the best possible experience. One of our most recent changes is that DotActiv Pro and Enterprise is no[...]
A category manager aims to maximise profit in a retail category by providing the correct product assortment at the right time. This is achieved through data analysis. The correct product assortment an[...]
While the goal is the same, every retail buyer has a different way of realising their category strategy. Therefore, a category manager uses data-driven planograms as powerful tools to successfully imp[...]
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