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Merida Kritzinger

Merida Kritzinger

Merida joined the Sales and Marketing team in late 2019. She studied BConsumer Science: Clothing Retail Management at the University of Pretoria, completing her thesis on Consumer Perception of Corporate Social Responsibility. She is currently the Sales & Marketing Manager, working and servicing multiple accounts from across the globe

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Services Spotlight: Unpacking DotActiv's Complimentary Category Management Services

By | on 27, Oct 2020 |

Category Management is a specialised field, which is why we offer a range of enablement services with our software to ensure that our customers use their software to its fullest capabilities to reach [...]

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COVID-19 and Retail: Has it Changed the Way We Shop?

By | on 30, Sep 2020 |   COVID-19 and Retail

The COVID-19 outbreak has changed how we socialise, work, eat, exercise, and, of course shop. Therefore, the Coronavirus has had an immense impact on the retail industry. To remain competitive and rel[...]

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Services Spotlight: How DotActiv Ensures Data Security

By | on 10, Sep 2020 |   Category Management Services

We have said it before: data is a fundamental pillar of the category management process. As a retailer, it provides you with insight to your stores and product categories down to SKU level. Through th[...]

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Services Spotlight: Strategic Floor Planning Services That Improve Shopper Flow

By | on 13, Aug 2020 |   Category Management Services

Your store floor plan determines how customers shop your store. Either it can leave them feeling confused and frustrated or provide them with a positive shopping experience. In a time where the popula[...]

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Services Spotlight: Tactical Assortment Planning Services For Optimal Category Performance

By | on 06, Aug 2020 |   Category Management Services

Consumer demand is continuously changing as a result of consumer trends, changes in seasons, consumers becoming more knowledgeable, and unforeseen occurrences such as the global COVID-19 pandemic. To [...]

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Services Spotlight: Effective Database Management And Its Impact on Your Category Management Efforts

By | on 30, Jul 2020 |   Category Management Services

Data is an essential component of the category management process. Once data has been captured and processed it needs to be stored where it is easily accessible. The best way to do this is through a d[...]

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COVID-19 and Retail: How Has It Impacted The Apparel Industry?

By | on 08, Jul 2020 |   COVID-19 and Retail

Across the globe, COVID-19 has affected the retail industry. There have been major changes in consumer demand. Supply chains have been brought to a halt. And many stores have closed their doors. The a[...]

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POG Merchandising 101: Here's Everything You Need To Know

By | on 04, Jun 2020 |   Team Management Software

Merchandising is described as the actions of promoting the sales of goods in stores, through the presentation thereof. This is important for the success of any retailer as it plays a vital role in inf[...]

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Product Spotlight: Unpacking Activ8’s Planogram Communication Software

By | on 19, May 2020 |   Team Management Software

Planograms have proved to be an essential part of the retail sales plan. Creating planograms is a detailed process which requires comprehensive planning to ensure that your category strategies are met[...]

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Product Spotlight: Activ8's Project Management Software

By | on 23, Apr 2020 |   Team Management Software

The main objective of any project is to benefit a business in some way, which is why effective project management is important for all businesses, big or small. Project management ensures that a proje[...]

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