If you work in retail, either as a retailer, or a supplier, you’re likely to have come across the argument that investing in a category management solut[...]
There are many valid reasons for building consumer decision trees for your categories. For one, they allow you to organise your products logically. They also allow for a more enjoyable shopping experi[...]
A consumer decision tree plays an integral role in allowing you to learn more about how your customers shop in your store. You can also use them to understand customer buying habits and their decision[...]
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