The legend goes that when Marshall Field’s shifted from wholesale to retail, they needed to figure out a way to attract shoppers. Their answer was to create a visual display. And, in so doing, visual merchandising was born. As much as it began as an art, it has since evolved to the point where it is a science and a critical tool for business promotion.
The legend goes that when Marshall Field’s shifted from wholesale to retail, they needed to figure out a way to attract...
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