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Clustering Software Hero

CLUSTERING

Identify category-based cluster optimization opportunities to help you better understand and cater to your customer’s needs.
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GAIN IN-DEPTH INSIGHTS INTO THE SHOPPING BEHAVIOUR OF YOUR CUSTOMERS

Deeply integrated with our assortment, planogram and floor planning functions, you can use DotActiv’s dynamic clustering software to gain in-depth insights into your target markets and understand how they differ across stores.

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Cluster Pre-Analysis
Cluster Pre-Analysis

We benchmark your existing clustering efforts against industry best practices to understand where you are as a business and what you need to do to improve.

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Cluster Optimization
Cluster Optimization

Our clustering software guides you through a criteria selection process to ensure you group your stores based on your goals for the category.

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Cluster Analysis
Cluster Analysis

You can analyse why and how you grouped specific stores, helping you determine whether the cluster analysis is in line with your goals.

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Cluster Profiling
Cluster Profiling

You can profile your clusters to highlight spending patterns at all levels of the consumer decision tree, allowing you to understand shopper behaviour.

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“DotActiv has always been professional in their approach while their team is deeply passionate and delivers work of the highest quality. The planograms created using their software has also brought structure and brings Makro’s strategy to life.”
Mpho Thagisa Liquor Category Buyer
Makro Testimonial Graphic

DON’T HAVE THE AVAILABLE RESOURCES? LEVERAGE OUR CATEGORY MANAGEMENT SERVICES TO ACHIEVE YOUR OBJECTIVES

With DotActiv’s category management services, you’ll get data-driven category optimisation deployed at record speed through unparalleled expertise and leading software.
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