Why Data-Driven ­Clusters, ­Assortments and Space ­Planning is Critical For ­Responding to ­Changes in Consumer Demand During the Global COVID-19 ­Pandemic

[Ebook] Consumer demand is fluctuating more rapidly now than ever before. Learn why Category Management is critical for responding quickly and efficiently to these changes

Based on experience with our combined userbase of over 2000 retail professional users in more than 110 countries, we have found that our customers have prioritised equipping themselves with the talent, knowledge, tools and processes required to efficiently predict and respond to changes in consumer demand. The global COVID-19 pandemic has merely amplified changes in consumer demand in that the fluctuations have been faster and more severe.

With faster and more severe fluctuations in consumer demand, we have experienced a heightened prioritisation of category management as a mechanism to improve responsiveness.








We’re Doing Everything in Our Power to Help The Retail Industry Respond To COVID-19

At DotActiv, we believe that everyone needs to do their part to not only embrace the principles of social distancing but also to provide solutions to help other organisations to respond to COVID-19.



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Respond to Changes in Consumer Demand Faster and Better


To respond to unprecedented changes in consumer demand, retailers and suppliers are prioritising rapid, regular, and data-driven changes to their assortments and in-store merchandising displays. There is no doubt that the coronavirus outbreak is changing the way consumers think and therefore this is changing how shoppers shop.

They are looking to buy items which they were not before, and they want to be able to find what they are looking for quickly and easily. Communicating changes to assortments and product space plans is best done with accurate data-driven planograms. This is why efficient category management is more important now than it was before.

We are able to rapidly deploy the talented people, software, and processes needed to implement every aspect of data-driven assortment optimisation, planogramming, floor planning and BI reporting. Every component of our solution can be delivered remotely. If you already have teams available, we can help you up-skill and equip these valuable resources in record time.




Convert HQ Teams to Remote Work While Enhancing Transparency 


During this unprecedented time, retailers, suppliers and professional service firms are under enormous pressure to quickly adapt to remote work models wherever possible. Activ8, our team management software, will help you to drive transparency, accountability and structured management across your teams and business when transitioning to the remote work model.

At DotActiv we want to help make a difference and to give back during a time of need we have taken the decision to make Activ8 completely free for the first 20 users on an ongoing basis.

Activ8 is powerful team management software and it’s designed for retailers, suppliers and professional service firms. DotActiv Activ8 can help you to keep the wheels on by making sure work is organised, planned, and controlled through to completion. The software lets you customise roles and permissions to a granular level, all while making sure that resources are maximised through collaboration and transparency.

Sign up to Activ8 and get free and unlimited access for the first four months. Your first 20 users are free ongoing.








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What do You Think?

Conversation is more important now than it has ever been before. If you have any ideas or thoughts about how we can adapt our services or software to improve how we are helping retailers and suppliers through the coronavirus pandemic, please let us know.











Safety First: What We’re Doing To Ensure The Safety Of Our Staff And Customers

We have embraced the principles of social distancing and remote work. The good news about the products and services we offer is that we can deliver them remotely and even more conveniently than before.












Consultants Based At Customers

All of our consultants who were based at customer sites on a part-time or full-time basis will fully cooperate with any official COVID-19 response strategies that your business decides to put into place. We will provide any necessary support and will not impose our response strategies on your business without good reason and proper consultation. As an added preventative measure, and in line with global response trends, we encourage non-essential on-site customer visits by Operations Managers and roving Account Managers to be replaced by online meetings. These meetings should rather take place via Google Hangouts, Zoom or any similar tool where practically possible.










Consultant Productivity

We have put detailed plans and policies in place to ensure that all of our consultants are equipped and prepared to continue delivering quality services to you so that you have one less thing to worry about. All of our staff working from home have quality internet connectivity, which helps them to maintain high levels of productivity and communication.









Working Parents

We also want to support DotActiv staff who are parents but do not have sufficient backup support systems available to help take care of children while schools remain closed. We also ask for your support in allowing parents in this situation to work from home.