Retailers get a better return on shelf space through the rentals received from suppliers. Shopper traffic is also boosted because of regular in-store promotions. Retailers usually use this additional income for marketing, new store openings and store revamps. When suppliers invest in a promotion managed by ProPlan, they get prime shelf space for predefined periods of time. Suppliers also gain access to real-time evidence that their products are, in fact, on the shelves that were rented.
The Store Promotion Planning brings retailers and suppliers together to make better use of in-store promotional space. Suppliers buy prime retail store space for pre-defined periods of time to boost brand exposure and increase in-store sales. ProPlan, integrated with CatMan Enterprise, is fully space aware and makes this lucrative process simple, sustainable and attractive for both retailer and supplier.