DotActiv Blog

[Free Ebook] The Psychology Behind An Effective Point Of Purchase

Written by DotActiv Team | Sep 27, 2016 12:54:58 PM

Our latest ebook which is about the psychology behind an effective point of purchase is here. In the ebook, we discuss the five psychological factors influencing a customer's decision-making at the point of purchase and how you can use this information to design an effective POP. 

About the Author

With a Master’s degree in Research Psychology, Anneke van Aswegen is both a professional storyteller and a scholar of human behavior. 

Download your free copy of The Psychology Behind an Effective Point of Purchase here