Free Ebook | Point of Purchase Psychology

PSYCHOLOGY BEHIND AN EFFECTIVE POINT OF PURCHASE EBOOK

There are a handful of psychological factors that can and will influence the decision-making of your customers at the point of purchase.

How you use this knowledge can mean the difference between creating an effective point of purchase or one that takes up space.

Do you want to find out more about the psychology that goes into creating an effective point of purchase?

PSYCHOLOGY AND THE POINT OF PURCHASE What psychological factors influence a customer's decision-making? We touch on the five dominant elements.

CREATE EMOTIONAL CONNECTIONS We unpack how you can create an emotional connection with your customers, which will encourage them to buy more.

ATTRACT ATTENTION Want to know what you can do to grab the attention of shoppers while they are in your store? We explain what works.

ENGAGE THROUGH PERSONALITY You can create a personality for your point of purchase to make a connection with your customers. We show you how.

SOLVE PROBLEMS Your point of purchase must always guide your customers to an easy decision and solve their problems.

LEAD THEM TO BUY

If you want your shoppers to pick up a product off the shelf, you need to give them a good reason.