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DotActiv Team Sep 27, 2016 2:54:58 PM < 1 min read

[Free Ebook] The Psychology Behind an Effective Point of Purchase


Our latest Ebook which is about the psychology behind an effecitve point of purchase is here. In the Ebook we discuss the 5 psychological factors influencing a customer's decision-making at the point of purchase and how you can use this information to design an effective POP. 

About the Author

With a Master’s degree in Research Psychology, Anneke van Aswegen is both a professional storyteller and a scholar of human behaviour. 

Download Your Free Copy of The Psychology Behind an Effective Point of Purchase Here




DotActiv Team

The DotActiv team comprises of multiple category management experts, all lending their years of retail experience and knowledge to create well-researched and in-depth articles that inform readers of DotActiv’s retail blog.