Our latest ebook which is about the psychology behind an effective point of purchase is here. In the ebook, we discuss the five psychological factors influencing a customer's decision-making at the point of purchase and how you can use this information to design an effective POP.
About the Author
With a Master’s degree in Research Psychology, Anneke van Aswegen is both a professional storyteller and a scholar of human behavior.
Download your free copy of The Psychology Behind an Effective Point of Purchase here

DotActiv Team
The DotActiv team comprises category management experts lending their retail experience and knowledge to create well-researched and in-depth articles.