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DotActiv Team Sep 27, 2016 2:54:58 PM < 1 min read

[Free Ebook] The Psychology Behind an Effective Point of Purchase

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Our latest Ebook which is about the psychology behind an effecitve point of purchase is here. In the Ebook we discuss the 5 psychological factors influencing a customer's decision-making at the point of purchase and how you can use this information to design an effective POP. 

About the Author

With a Master’s degree in Research Psychology, Anneke van Aswegen is both a professional storyteller and a scholar of human behaviour. 

Download Your Free Copy of The Psychology Behind an Effective Point of Purchase Here

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DotActiv Team

The DotActiv team comprises of multiple category management experts, all lending their years of retail experience and knowledge to create well-researched and in-depth articles that inform readers of DotActiv’s retail blog.