Retail fixtures come in many different shapes and sizes. From awnings to bookcases to different types of lighting, they all play an effective part in the overall visual merchandising of your store. That being said, it’s important to choose the right type of retail fixture.
Pick the right one, and it’ll help your business. Choose the wrong retail fixture, however, and you could end up paying dearly for it.
That is because as much as you might want to include all sorts of retail fixtures in your store, not all types will benefit your business. There is the space and layout of your store to consider as well as the type of store you have and the products you sell.
Having said that, there are a few types of retail fixtures that every retailer should own if they want to improve their sales and get the most out of their store.
Baskets
No matter what your store sells or how big (or small) it is, you can always make use of baskets.
Baskets are helpful for retailers who have smaller, loose items that can’t be displayed on the shelf properly. Now, instead of taking these items off the shelf, and your customers thinking you don’t stock the products, you can stack them neatly.
Benefits of using baskets as a retail fixture in your store are:
Shelf Talkers
Also known as shelf edge labels or banners, Shelf Talkers can be used for pricing, product information and heightening specials.
We’ve written about shelf talkers before on our blog. As mentioned in that article, shelf talkers are great as they can drive more customers to your shelves and ultimately influence a purchasing decision.
They may be small in size, but they can have a huge impact on your bottom line. Shelf talkers are also an effective way to attract and communicate any in-store specials with your customers as they wander through your store.
Here’s how to get the most out of your shelf talkers:
Gondola Ends
Used for promotions, specials, or displays, gondola ends or end caps have multiple purposes.
We’ve already written about how to get the most out of your gondola ends before on our blog. As we noted in that piece, gondola ends have the power to turn stock over twice as fast as other areas. That fact alone should push all stores to include them.
Benefits of including gondola ends include:
Above, we focused on the retail fixtures that all retailers should consider having in their store. Making use of them in your store will lead to happier customers, and, of course, more sales for you.
But what if you choose the wrong retail fixture?
The whole point of your store layout is to display your products as optimally as possible. Without the ideal retail fixture, you’re doing the opposite, making it harder for your customer to get what they want. You’re also ruining the shopping experience for them. And, as dramatic as it may sound, a customer who has a bad shopping experience at your store is unlikely to come back
One other consequence of choosing the wrong retail fixture is that it will result in a loss of feet to your store as your customers, expecting to find a product, can’t. Instead of looking for an alternative product, they are known to simply walk out the store and not consider going back because they believe they can’t get that product at your store.
Conclusion
To your customer, a retail fixture isn’t the first thing they think about when they enter your store. However, that doesn’t mean that retail fixtures shouldn’t be top of mind for you. Introduce the right retail fixtures at the right place in your store, and you have the opportunity to see your sales soar.