ALL-IN-ONE CATEGORY
Maximise the selling potential of your retail space with the rapid deployment of DotActiv’s powerful software, deep expertise and proprietary processes.
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ASSORTMENT OPTIMIZATION
ASSORTMENT OPTIMIZATION
Maximise your shelf space ROI with recommended space and inventory-aware assortments.
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CLUSTER OPTIMIZATION
CLUSTER OPTIMIZATION
Understand and adapt to shopper behaviour at scale with category-based clusters.
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PLANOGRAM DEVELOPMENT
PLANOGRAM DEVELOPMENT
Get data-driven and performance-enhancing planograms delivered to perfection every time.
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FLOOR SPACE OPTIMIZATION
FLOOR SPACE OPTIMIZATION
Reduce floor congestion and maximise shopper flow with strategic data-driven floor plans.
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DATA ANALYSIS
DATA ANALYSIS
Make smarter category management decisions gained from in-depth insights into your product categories.
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ADVISORY CONSULTING
ADVISORY CONSULTING
Uncover insightful answers to the critical category management questions you should be asking.
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DATABASE MANAGEMENT
DATABASE MANAGEMENT
We’ll build and maintain your category management database so you always work with one version of the truth.
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DATA PROCESSING
DATA PROCESSING
We’ll build and maintain your product and fixture libraries so you can focus on what’s core to your business.
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TAILORED ASSORTMENT PLANS
TAILORED ASSORTMENT PLANS
Customise your assortments to meet your customer’s needs, reduce unnecessary inventory holding and make space for fast-moving products.
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DYNAMIC CLUSTER ANALYSIS
DYNAMIC CLUSTER ANALYSIS
Gain in-depth insights into your customer’s needs and understand how they differ across stores.
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DATA-DRIVEN PLANOGRAMS
DATA-DRIVEN PLANOGRAMS
Create data-driven planograms that reflect your merchandising strategies and increase the performance of your categories.
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STRATEGIC FLOOR PLANNING
STRATEGIC FLOOR PLANNING
Design strategic data-driven floor plans that optimise your space and reduce floor congestion.
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ADVANCED RETAIL ANALYTICS
ADVANCED RETAIL ANALYTICS
Enhance your reporting capabilities with custom dashboards, interactive analytics and pre-built reports.
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DATABASE INTEGRATION
DATABASE INTEGRATION
Experience a seamless flow of data to and from our software with an integrated category management database.
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24-HOUR SUPPORT
24-HOUR SUPPORT
Get set up for category management success with a dedicated customer success consultant and 24-hour technical support.
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PLANOGRAM COMPLIANCE
PLANOGRAM COMPLIANCE
Easily communicate live planograms and floor plans to your stores through our store communication and compliance tool, Activ8.
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"We rapidly deliver measurable in-store performance improvements to our customers through personalised category management services and software solutions.
Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, the combination of our exceptionally talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency."
KYLE DORFLING | CEO - DOTACTIV
WHAT OUR CLIENTS HAVE TO SAY
Michael de Beer
National Category Buyer for Hot Beverages at Pick n Pay
“Amazing. The DotActiv team know exactly what to do. It didn’t take long at all for you to align to our strategy and visually execute it onto our planograms. You have exceptional energy and your attention to detail is refreshing.”
Jan van Dijk
Senior Key Accounts Manager at Sunpac
“The real-time assistance and collaboration with the DotActiv team provides us with insight and has transformed the way we approach our category management within Dis-Chem. We are excited to continue working with them and highly recommend their services.”
Mpho Thagisa
Liquor Category Buyer at Makro
“DotActiv has always been professional in their approach while their team is deeply passionate and delivers work of the highest quality. The planograms created using their software has also brought structure and brings Makro’s strategy to life.”
Wayne Taylor
National Sales Manager, Haircare at Amka
“The planograms created using DotActiv’s software have added immense value to Amka’s business. We’ve made incredible inroads with the Spar Group. The Group also recently created their national planograms, and for the first time, requested input from us based off the planograms built in DotActiv.”
Mark Calderwood
Chain Executive at CNA
“No matter who you’re dealing with at DotActiv, there is always care and attention in all that they do. In my point of view, the standard that DotActiv provides is on the highest degree, and from my experience, know that others do not have the same desire and passion to deliver.”
Aboobaker Hassim
Category Analyst: Beverages at Pioneer Foods
“Our experience with the DotActiv team has really been a very positive customer-centric experience. The team has always displayed very professional conduct, met all our needs speedily, and overall represent best practice standards within the FMCG industry."
Plamen Petrov
Merchandising Specialist at SoPharma Trading
"DotActiv really does act as a trusted category management advisor. Anneri has been amazing in providing us with the kind of support that we need to succeed at our goals. Thank you!”
Precious Nakedi
National Key Account Manager, Abbott
"Working with DotActiv is a delight and I’d recommend them to anyone who is looking for a category management solution. Daniella was friendly and professional when setting up planograms for our Functional Foods category and helped us to strengthen our relationship with Dis-Chem. Thank you!"
Irene Orphen
Merchandising Manager at Revlon
“The planograms built by DotActiv and implemented have helped us meet our primary objectives, including strengthening our brand image and relevance and improving our engagement with customers in-store. Thank you!”
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Victoria Parker
Head of Global Off Trade Customer Marketing, Diageo
“I would like to thank DotActiv for their ongoing support and for being an excellent partner during the recent range planning project between Diageo and Shoprite/Checkers. I’d highly recommend them as a partner for any future work.”