Identify Category-Based Cluster Optimisation Opportunities to Help You Better Understand And Cater to the Individuals Needs of Your Customers

With our clustering software, you can understand the different shopping behaviours of your customers across all of your stores and tailor your assortments to their individual needs.

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Gain In-Depth Insights into Shopper Behaviour and Improve Your Strategic Decision-Making

Using DotActiv’s dynamic clustering software, you can gain in-depth insights into your target markets and understand how they differ across stores. With this information, you can improve your strategic decision-making.

Cluster Reporting

Choose from a range of clustering reports that allow you to gain in-depth insights into your current clusters and the clusters created by the software. These reports allow you to analyse the data used to cluster your stores, the cluster composition, measures used to calculate the optimal number of clusters and the difference between them.

Cluster Maintenance

Cluster maintenance is linked to our cluster optimisation feature to seamlessly update and maintain your clusters as they are developed. You can use this feature to store information about your clusters such as applicable shelf space (NODs), store format, performance data and more.

Cluster Optimisation

Our clustering software guides you through the cluster criteria selection process seamlessly to ensure your stores are grouped together based on your clustering goals for the product category.

Data - Driven

Our software considers the interdependent nature of category management and every category-based cluster you build using our software is data-driven.

“Matthew from DotActiv fits into the team like a true team player and it feels like he is part of Indigo Brands and not just a contractor. DotActiv does not need supervision, they just get on with what needs to be done and achieved, which is really great especially with the workload we have at the moment."

Jacqueline Kinnaird - Trade Promotion and Activations Manager at Indigo Brands

Proactive Software Account Advisor

We provide all DotActiv Software customers with a dedicated account advisor. Acting as a trusted advisor and category management coach, they’ll manage your day-to-day needs and proactively identify any opportunities to help your business succeed. They’ll also conduct monthly check-ins and quarterly reviews to ensure you reach your category management goals.

24-Hour Technical Support

Available 24 hours a day, Monday to Friday, our technical support team strives to make the support process as easy as possible. We have an automated support ticket system built into the software so you can log a ticket whenever you need immediate assistance.

“DotActiv has always been professional in their approach while their team is deeply passionate and delivers work of the highest quality. The planograms created using their software has also brought structure and brings Makro’s strategy to life.”

Mpho Thagisa - Liquor Category Buyer at Makro

Don’t Have Resources Available? Leverage Our Dedicated Category Management Services to Achieve Your Objectives Quickly and Efficiently

With DotActiv’s category management services, you’ll get data-driven category optimisation deployed at record speed through unparalleled expertise and leading software.

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Ultra Liquors Corlett Drive Case Study

Ultra Liquors is a hybrid retail/wholesale liquor business with over 60 stores nationwide.

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