CLUSTERING

Identify category-based cluster optimization opportunities to help you better understand and cater to your customer’s needs.

GAIN IN-DEPTH INSIGHTS INTO THE SHOPPING BEHAVIOUR OF YOUR CUSTOMERS

Deeply integrated with our assortment, planogram and floor planning functions, you can use DotActiv’s dynamic clustering software to gain in-depth insights into your target markets and understand how they differ across stores.

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Cluster Pre-Analysis

We benchmark your existing clustering efforts against industry best practices to understand where you are as a business and what you need to do to improve.

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Cluster Optimization

Our clustering software guides you through a criteria selection process to ensure you group your stores based on your goals for the category.

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Cluster Analysis

You can analyse why and how you grouped specific stores, helping you determine whether the cluster analysis is in line with your goals.

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Cluster Profiling

You can profile your clusters to highlight spending patterns at all levels of the consumer decision tree, allowing you to understand shopper behaviour.

HOW DOTACTIV ENSURES CUSTOMER SUCCESS

We provide all of our software users with a range of extra services and resources, all aimed at helping our customers see continued success.

PROACTIVE CUSTOMER SUCCESS CONSULTANT Read More

24-HOUR TECHNICAL SUPPORT Read More

DOTACTIV ACADEMY Read More

DOTACTIV POWERBASE Read More

FREE RESOURCES Read More

ONE-ON-ONE TRAINING SESSIONS

BOOK YOUR CUSTOM EXPLORATORY CONSULTATION

Looking for a clustering software solution that helps you to understand the shopping behaviour of your customers? Software that assists you to make smarter business decisions?

After booking your free online exploratory consultation, you can expect us to research and evaluate your unique context. We’ll create a personalised agenda to match your business’ interests, goals and context.

We’ll reach out to you before your consultation to share your personalised agenda. You’re welcome to request any changes or additional points.

We’ll consult with our internal experts to curate and customise conversation points, content, and the presentation so that it’s in line with your personalised agenda. Depending on the outcome of our consultation, we’ll schedule a separate custom advisory consultation to share our proposed recommendations with you.

“DotActiv has always been professional in their approach while their team is deeply passionate and delivers work of the highest quality. The planograms created using their software has also brought structure and brings Makro’s strategy to life.”

Mpho Thagisa Liquor Category Buyer

CLUSTERING

GAIN IN-DEPTH INSIGHTS INTO THE SHOPPING BEHAVIOUR OF YOUR CUSTOMERS

HOW DOTACTIV ENSURES CUSTOMER SUCCESS

BOOK YOUR CUSTOM EXPLORATORY CONSULTATION

DON’T HAVE THE AVAILABLE RESOURCES? LEVERAGE OUR CATEGORY MANAGEMENT SERVICES TO ACHIEVE YOUR OBJECTIVES