




GAIN IN-DEPTH INSIGHTS INTO THE SHOPPING BEHAVIOUR OF YOUR CUSTOMERS
Deeply integrated with our assortment, planogram and floor planning functions, you can use DotActiv’s dynamic clustering software to gain in-depth insights into your target markets and understand how they differ across stores.
We benchmark your existing clustering efforts against industry best practices to understand where you are as a business and what you need to do to improve.
Explore Pre-AnalysisOur clustering software guides you through a criteria selection process to ensure you group your stores based on your goals for the category.
Explore Our OptimizerYou can analyse why and how you grouped specific stores, helping you determine whether the cluster analysis is in line with your goals.
Explore AnalysisYou can profile your clusters to highlight spending patterns at all levels of the consumer decision tree, allowing you to understand shopper behaviour.
Explore ProfilingHOW DOTACTIV ENSURES CUSTOMER SUCCESS
We provide all of our software users with a range of extra services and resources, all aimed at helping our customers see continued success.






BOOK YOUR CUSTOM EXPLORATORY CONSULTATION
Looking for a clustering software solution that helps you to understand the shopping behaviour of your customers? Software that assists you to make smarter business decisions?
After booking your free online exploratory consultation, you can expect us to research and evaluate your unique context. We’ll create a personalised agenda to match your business’ interests, goals and context.
We’ll reach out to you before your consultation to share your personalised agenda. You’re welcome to request any changes or additional points.
We’ll consult with our internal experts to curate and customise conversation points, content, and the presentation so that it’s in line with your personalised agenda. Depending on the outcome of our consultation, we’ll schedule a separate custom advisory consultation to share our proposed recommendations with you.
“DotActiv has always been professional in their approach while their team is deeply passionate and delivers work of the highest quality. The planograms created using their software has also brought structure and brings Makro’s strategy to life.”
