Our Board of Directors

Our Board of Directors are deeply committed to developing and implementing strategies that continue to pave the way towards the achievement of our mission. While doing so, we are intensely committed to the ideals of servant leadership and upholding our deeply entrenched values.

Kyle Dorfling


Kyle A Dorfling


(Acting Chief Executive Officer)

Kyle is responsible for leading the board and our management team by setting and overseeing the overall strategy of the business. He is known for his deep passion for servant leadership and lifelong learning.

As Acting CEO, Kyle has assumed the full powers and responsibilities which come with the role of CEO and his appointment will become permanent in 2022 when specific criteria have been met.

On a personal note, Kyle loves spending quality time with his nearly 3-year-old son, Troy. He also has a passion for health & fitness, lifelong studies and spending quality time with family and friends.

Jason Dorfling


Jason J Dorfling


(Chief Financial Officer)

Jason is responsible for leading our information technology, technical support, software development and finance portfolios.

Jason is known for his deep technical expertise and being consistent, level-headed and intensely logical in his approach.

On a personal note, Jason loves adventures with his fiancé, some of which include extreme downhill mountain biking, camping or eating out at unique vegan restaurants. He also cherishes spending quality time with his family and friends.



Robert W Stohr


(Chief Operating Officer)

Robert is responsible for leading our sales and operations portfolios. He is also responsible for services development, which naturally results in Robert contributing significantly to our innovation initiatives.

Robert is known for his sharp sense of humour, unrelenting positivity, a deep sense of right and wrong, and an ability to think outside of the box.

On a personal note, Robert loves playing golf, taking long walks and spending time appreciating animal and bird wildlife. He also enjoys arts and culture with his wife, Anita as well as spending quality time with family and friends.

Andrew Dorfling


Andrew Z Dorfling


Andrew is responsible for ensuring that the board is effective in its task of setting and implementing the company’s direction and strategy. While Andrew is not involved in the day-to-day running of the business, he continues to contribute as a proactive mentor.

Andrew is known for his ability to shape thinking through debates that are rigorous, constructive and empirical.

On a personal note, Andrew loves camping and travelling with his wife Karen. He enjoys the outdoors and spending quality time with his grandchildren, family and friends.

Our Management Team

Our talented and passionate Management Team work tirelessly together to achieve our mission by implementing our strategies and enabling our phenomenal staff to be bold in serving the needs of our global customer base. As a team we are adamant about achieving our mission while not compromising on the values which form the foundation of our unique culture.



Kyle A Dorfling


Kyle's vision is to develop a highly competitive, talented, innovative, dynamic and powerfully collaborative management team that works closely together and with customers to achieve our mission without compromising on our values. Beyond leading the board, management and setting the overall strategy of the business, it is Kyle's responsibility to ensure that we are aligned behind our mission and strategies.

Kyle also ensures that our team is working together cohesively and that we are equipped, enabled and emboldened to run the daily operations of the business while implementing our strategies to a high-quality standard.

Kyle's professional mantra is that good leaders lead with excellence ... but truly great leaders replicate themselves by mentoring and developing more leaders.


Jason Dorfling


Jason J Dorfling


Jason's vision is to support the achievement of our mission by developing a world-class IT and development team that builds innovative software that enables our clients and consultants to bring about meaningful and measurable benefits to our retailer and supplier clients.

Beyond IT and development, Jason is also responsible for the management of our financial portfolio and ensuring that management's decision-making continues to support our organic growth.

Jason is intensely logical in his leadership approach and this together with his deep technical expertise provides our management team with invaluable support.




Robert W Stohr


Robert's vision is to support the achievement of our mission by enabling and developing leadership potential within our service delivery teams. Robert's vision is also to develop a sales team that doesn't sell but rather provides clients with the professional advice they need in order to achieve their objectives.

Beyond operations and sales, Robert helps to translate clients needs into invaluable contributions towards our innovation projects.

Robert is passionate about people and always lightens the mood with his sharp and witty sense of humour.




Stephanie Laubscher

HR Manager

Steph holds a Bachelor of Commerce (Honours) Industrial Psychology degree from the University of Stellenbosch, before completing a B.Psych. Equivalence course to become a registered psychometrist (independent practice). She is responsible for ensuring that the right resources and systems are in place to optimise our productivity, performance, engagement, employee satisfaction, innovation and sustainability.

Steph is known for her caring and bubbly personality and dedication to the empowerment of all our employees.

On a personal note, Steph enjoys spending time with family, friends, and her two dachshunds - Zoey and Lola. She also enjoys travelling, camping, appreciating good music and a bit of dancing.



Lisa-May van Blerk

Operations Manager

Lisa-May has a Bachelors of Commerce with a Specialisation in Tourism Management from Unisa. She is responsible for sales, a category management services portfolio and leading our software account advisor team.

Lisa is known for her innovative thinking and attention to detail. She is always willing to provide her team with guidance and exercises fairness and compassion.

On a personal note, Lisa-May enjoys discovering new places for recreation with her partner. She also loves good food, beautiful views and great company.



Chris Muller

Senior Developer

Chris holds a Bachelor of Science (Honours) in Business Computing and Information Systems from the CTI Education Group. He is responsible for managing our IT development team and the quality of their outputs while also ensuring he equips his team with everything they need to succeed.

Chris is known for his openness to new ideas and willingness to jump in and offer support when needed. He regularly encourages creativity when solving problems.

On a personal note, Chris enjoys playing PlayStation and watching movies. He also enjoys keeping active through running and playing squash.



Brian Nyamachiri

Operations Manager

Brian has a Bachelor of Commerce in Supply Chain and Operations Management from Unisa. He is responsible for sales and a category management services portfolio.

Brian is known for his pragmatic approach when solving problems and being relentlessly positive in all situations.

On a personal note, Brian loves the outdoors, camping, lifelong studies and bowling. He also enjoys spending quality time with his wife, Maureen, his kids, family and friends.



Erin Hodgson

Operations Manager

Erin holds a Bachelor of Consumer Science (Honours) in Food Retail Management from the University of Pretoria. She also has a Masters in Consumer Science in Food Management with a focus on consumer behaviour, also from the University of Pretoria. She is responsible for sales and the management of our clustering and assortment planning services portfolios. Erin is also actively involved in our innovation projects.

Erin is known for her inquiring and analytical mind, always being available to lend a helping hand and commitment to seeing those around her succeed.

On a personal note, Erin enjoys spending quality time with her family and friends, living an active lifestyle and visiting new and exciting restaurants.



LeAnn Groenewald

Training Manager

LeAnn holds a Bachelor of Commerce (Honours) in Industrial and Organizational Psychology from the University of Stellenbosch. She is responsible for overseeing the DotActiv Academy and PowerBase, developing training materials and tracking and managing all learning throughout the business.

LeAnn is known for always being ready to help and has a passion for seeing people around her succeed.

On a personal note, LeAnn enjoys spending time with family and friends, being outdoors and exploring different restaurants. She also has a passion for cooking and trying new recipes.



Darren Gilbert

Content Manager

Darren holds a Bachelor of Arts in International Studies from the University of Stellenbosch and is responsible for the day-to-day planning, managing and executing of content produced by our company.

Darren is known for his determination to deliver quality in all he does, his willingness to help anyone who asks and his drive to create an environment that empowers everyone to do their best work.

On a personal note, Darren enjoys watching TV series, reading a good book or exploring new restaurants with his wife. He also enjoys running whenever he can.



Merida Kritzinger

Sales and Marketing Manager

Merida holds a Bachelor of Consumer Science: Clothing Retail Management from the University of Pretoria. She is responsible for connecting with, nurturing and providing invaluable advice to our customers and prospects. She also ensures our processes are up to date and acts as a link between Sales and Marketing.

Merida is known for her attention to detail and doesn’t hesitate to put her team first by empowering them to succeed.

On a personal note, Merida enjoys spending time outdoors, running, cooking and baking, and spending time with friends and family.



Janri van Tonder

Operations Manager

Janri holds a Bachelor of Consumer Science: Interior Merchandise Retail Management from the University of Pretoria. She is responsible for a services and software portfolio along with overseeing the implementation of our store communication and implementation tool, Activ8.

Janri is known for her operational approach, creative ideas and building long-term working relationships with her internal team and customers.

On a personal note, Janri enjoys going for long walks with her fiancé and staffie - Kendi. She also loves spending time in the bushveld, bonding with family and friends and trying new cuisines.



Our values are the foundation of our company and the key to our success. They define who we are as a collective and set us apart from the competition. They underpin our mission statement, our business strategies and our decisions, actions and behaviors as individuals.