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CLUSTER

Let our highly skilled consultants develop your category-based clusters that uncover opportunities that translate to a shopper-centred approach to assortment and space optimisation.
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UNDERSTAND AND ADAPT TO SHOPPER BEHAVIOUR AT SCALE

We develop category-based clusters that are informed by a deep understanding of the interdependent nature of category management. The result is an improved ability to tailor your categories to local shoppers needs and more efficient use of your business resources.

Clustering

Our consultants provide you with performance and category-based clustering insights, an analysis of any current clusters and help you profile any clusters so you can leverage the information to your benefit.

You stay in control throughout while we do everything from providing insights around maintaining and storing clusters to organising clusters according to unique demographics and guiding you through the clustering process.

GET ACCESS TO POWERFUL CLUSTER OPTIMIZATION FEATURES

All DotActiv consultants use our powerful all-in-one category management software to deliver our Cluster Optimization Services. Our software enables our consultants to deliver exceptional results because it considers the interdependent nature of category management.

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Cluster Pre-Analysis
Cluster Pre-Analysis We benchmark your existing clustering efforts against industry best practices to understand what you need to do to improve.Book A Demo
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Cluster Optimization
Cluster Optimization Our clustering software guides us through a criteria selection process to ensure we group your stores based on your category goals.Book A Demo
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Cluster Analysis
Cluster Analysis We analyse why and how specific stores were grouped to determine whether the cluster analysis is in line with your goals.Book A Demo
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Cluster Profiling
Cluster Profiling We profile your clusters to highlight spending patterns at all levels of the consumer decision tree to understand shopping behaviour.Book A Demo

LEVERAGE OUR TRIED AND TESTED PROCESSES

We have developed an unrivalled proprietary process that allows us to deliver our Cluster Optimization Services to perfection and in a manner that offers you the consistency, peace of mind, expertise and resourcing you need to enhance category performance and efficiency in record time.

Our processes are informed and continually refined by our ever expanding global perspectives and deep understanding of what category management, planning, procurement and marketing teams need from a category management service provider.

Our consultants deliver highly organised Cluster Optimization Services through a comprehensive RACI matrix applied at every step of our four-level deep proprietary business process value chain.

Expect a professionally orchestrated effort that consistently results in improved category performance and efficiency.

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Clustering BPVC
"DotActiv's consultants are great at engaging with consumer brand teams. In our case, they added significant value to the haircare category."
Grant Heynes Strategic Director at Great Africa Hair Company
Great Africa Hair Company

UNCOVER CATEGORY-BASED CLUSTER OPPORTUNITIES

Creating performance and productivity-enhancing category-based clusters requires a mix of deep technical and industry expertise along with specialised software and a methodical approach.

When you choose DotActiv’s Cluster Optimization Services, you can leverage the full mix to improve your performance in record time.

1
Access to Talented People
Thanks to our partnerships with local universities and dedicated headhunting resources, DotActiv employs only the most qualified and talented people.
2
Deep Technical and Industry Expertise
Our global customer base and education investments enable us to understand how to achieve category performance efficiently.
3
Tried and Tested Methodologies
Our tried and tested methodologies bring clarity and simplicity to category management, resulting in consistent outputs that deliver results.
4
Powerful Proprietary Software
Our category management software allows us to deliver exceptional results as it considers the interdependent nature of category management.
5
Strategic, Tactical and Transactional Services
We deploy a mix of strategic, tactical and transactional services to deliver meaningful results in record time to act as true partners to our clients.
6
Results-Centred Service with Clear ROI
We use agreed-upon objectives to guide our category optimisation services, which we measure continually to refine strategies and tactics.
7
Convenient Time-Saving Format
We use our structured methodology to guide all meetings to provide guidance. We can deliver all services remotely via your preferred video conferencing tool.
8
Approachable Consultants
Our talented and professional consultants are approachable, sincere and helpful. We always strive to deliver honest and constructive advice.

THE DOTACTIV IMPACT

Our clients have all seen a significant impact on their bottom line when they use our Cluster Optimization Services.

5% to 30% increase in sales and profit
15% to 30% increase in stock turns
5% to 10% decrease in stockholding

WHY SHOULD YOU CHOSE A DOTACTIV SOLUTION?

Implementing a category management solution in your business makes sense because of what you can gain from it.
  • Control rising inventory levels
  • Improve category profitability
  • Maximise your selling space
  • Create visually appealing displays
  • Identify opportunity gaps
  • Increase foot traffic
  • Increase basket sizes
  • Ensure product layout consistency
  • Improve your buying consistency
  • Reduce out of stocks
  • Make smarter business decisions
  • Reduce excessive inventory holding
"Thank you for everything you have done over the last two days. The special input and hands-on hard work are really appreciated. Thumbs up to the team at DotActiv."
Ben Lubbe Retail Operations Manager at SPAR, Pharmacy at SPAR
Spar Testimonial 2021

ENJOY A CONVENIENT ONLINE SERVICE EXPERIENCE

We provide professional category management software and services to blue-chip retail clients worldwide without the hassle and expense of on-site consultations.

We can host all consultations remotely via your preferred video conferencing tool. We also offer our services across all time zones. All of our work is subject to senior oversight from DotActiv management to ensure the highest quality outputs.

Remote Conference