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Clustering Services 

Get quick access to the expertise, software and process required to make performance and productivity enhancing category based clustering decisions.

 

WHY DOTACTIV’S CLUSTERING SERVICES

 

Drive higher revenues and faster assortment planning and planogramming by creating category-based clusters for all your stores.

Our clustering services allow you to add value to your retail customers’ shopping experience and offer them an assortment that meets their product needs. The methodology we use enables you to group similarly performing categories according to unique demographics.

WHAT YOU GET 

 

Our clustering experts will work alongside you to help you to create highly-effective product category clusters that match your strategy and goals.

Throughout the process, our experts will provide valuable insights around maintaining, storing and organising clusters to ensure that when needed, they are ready for use in DotActiv software.

Process

We use a tried and trusted business process value chain to ensure the product category clusters we create are according to your strategy and goals. Our process is also designed in a way that allows us to work alongside you and offer the necessary guidance and advice.


Below is a high-level overview of what you can expect from the process:

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Step 1 - Client Brief

We meet with you to determine your high-level needs, the category roles as well as the shopper differences between your various store locations. During this meeting, we also consider your data and decide on the available space for each of the categories in question.

Throughout this meeting, your DotActiv space planner will provide guidance and make suggestions where applicable.

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Step 2 - Preliminary Plan

The next step is to meet with you again and present the first draft of our category cluster plan. As we present the plan, we will also offer you reasons as to why we clustered each category as we have.

The plan we present is based on data analysis results and information gathered from the initial client brief. The meeting is all about getting feedback from you and determining any necessary changes to be made to the cluster plan.

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Step 3 - CLUSTER PLAN Delivery and Presentation

Next, your DotActiv Space Planner will present the final category cluster plan.

The delivery of your cluster plan includes a presentation on the important considerations as well as a demonstration of the category cluster data which has been fully implemented along with suggested next steps.

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Step 4 - Results and Refinement

The final step is a post-implementation review and case study. During this session, we will present the results as well as the practical benefits and lessons learned from the implementation.

That allows us to determine what to improve when creating the next category cluster plan.

TALENTED PEOPLE

 

DotActiv space planners are helpful and easy to work with. Certified through DotActiv Academy, that means you can be confident that you are dealing with a subject matter expert when it comes to category based clustering.

Our partnerships with local universities and a strong focus on recruitment means our space planners typically have at least a Consumer Science Degree. Many of our staff also have Honours or Masters degrees.

 

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POWERFUL SOFTWARE 

 

Our clustering services are supported by our proprietary category management software. The software allows us to transform data, merchandising principles, and category tactics into accurate planograms, which increase category performance for our customers. Most importantly our software is deeply integrated across the various category management functions to you don't have to worry about the complex interdependencies. 

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CONVENIENT FORMAT

 

Consider your dedicated space planner a member of your team that reports to you directly except that they are based off-site. Each aspect of our clustering service can be delivered virtually.

Meetings are held through Google Meet’s Video Conferencing. Other communication methods include email, phone calls and Google’s instant chat. All assortment planners outputs are subject to senior oversight from DotActiv management to ensure quality outputs, which are based on best practices. When clients prefer for DotActiv planners to be based onsite this can be arranged.

 

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OUR CLIENTS

 

DotActiv and Mattel
REVLON
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