At DotActiv We're Using Data and Technology to Craft Better In-store Experiences.

WHO WE ARE

We're working to make in-store shopping an all-round better experience. Our integrated all-in-one category management software and advisory services enable retailers and suppliers to use their business data to create better product layouts, localised assortments, advanced retail analytics and more.

WHAT DO WE OFFER RETAILERS?

We offer retailers an integrated all-in-one category management solution that enables them to use their retail data to create data-driven product layouts, localised assortments and advanced retail analytics. The result is better shopping experiences for shoppers, improved stock turnover and profitability for retailers, and overall enhanced business performance. Learn more about DotActiv's software here.

WHAT DO WE OFFER SUPPLIERS?

We offer suppliers a comprehensive mix of category management software, training, support and services to empower them to help retailers grow their categories. With our planogram software, suppliers get the ability to not only improve the performance of the categories in which their products are merchandised but also the ability to gain influence over shelf positioning and space allocations for their own products. Learn more about DotActiv's software here.

The DotActiv Journey

We have a rich history that dates back to 1991. Today retail professionals use our software to create planograms in over 60 countries. 

1991

Founded as a Consultancy Startup.

In 1991 we launched as an independent Category Management consultancy.  John Dorfling and Anton Roux co-founded our company and called it CMS which stood for computerised merchandising services.
1992

Nielsen Acquisition

Nielsen acquired our services business and tied our co-founders into a four-year-long restraint of trade agreement. During this time they remained active in the retail industry.
1996

Relaunched with a New Vision

John Dorfling and Anton Roux re-launched our company but this time with a new vision.

1997

Pick n Pay signed up as a Customer

We were the first company to establish a formalised and collaborative category management process between a Retailer and Supplier.

1998

Spar signed up as a Customer

During this pivotal and vital time in our history, a second prestigious retailer signed up as a customer.  

2001

Began Development of DotActiv Software

Up until this point, we were purely a category management consultancy. In 2001 we became the first company to create a data-driven category management system. In 2001 we also renamed the company to DotActiv.

2003

DotActiv Software Starts Winning

Clicks Group Limited had used the Apollo software to this point. DotActiv competed against JDA International in a bid for new space planning software, and we won. Clicks are today arguably one of the most advanced Category and Space management sites in the world.

2004

Financial Director Appointed

Andrew Dorfling was appointed Financial Director in August 2004 at which time he also became a shareholder.

2007

A Better Way to Process Data

In 2007 we launched the DotActiv Import utility to automate the flow of data into the DotActiv software. After that, we continued to expand the business and gain a foothold in the South African retail industry.

2009

New Directors Appointed

In 2009 Kyle Dorfling and Robert Stohr were appointed to the board of Directors. Kyle later took over our international expansion as CMO while Robert took over operations as COO.

2010

New Leadership

Andrew Dorfling, Robert Stohr and Kyle Dorfling acquired 100% ownership of DotActiv with Andrew being the majority shareholder. At this time Andrew became CEO.

2010

Double Down on Software and Services

With new leadership in place, it was time for us to double down on our investment into the DotActiv software.

2014

New Software Products

In 2014 we released the assortment planning function of DotActiv to our users. We also launched our field marketing software to the market.

2015

Three Editions of DotActiv

To reduce the barrier to entry and better reflect our new marketing vision we split DotActiv software into three editions: DotActiv Lite, Professional and Enterprise. In 2015 we began expanding our customer base outside of South Africa and quickly reached over 20 countries.

2017

Clicks Rates DotActiv Best Performing IT Supplier

Clicks Group Limited went through a formal IT supplier evaluation process and rated DotAciv number 1 for all four quarters of 2017.

2018

DotActiv Academy. Online Store. DotActiv Free

We launched DotActiv Academy to help our users learn how to make the most of their DotActiv Software. We also opened our online store and introduced the completely free version of DotActiv.

2018

Expanded to 60+ Countries

DotActiv's user base expands to over 60 countries with new users added every day.

INTERESTED IN FINDING OUT MORE?

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RETAILERS

We work with retailers both small and large. Each has different goals, challenges and circumstances, which is why we cater for our customers on an individual basis. You can learn more about our product below:

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SERVICES

SUPPLIERS

We help suppliers  of all sizes to help their retail customers improve category performance and gain influence over the shelf positioning and space allocation for their products.

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PARTNERS

When you become a DotActiv partner, you will get everything you need to attract prospects and turn those prospects into customers. You will also get the software, training and support that you need to delight your new customers.

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CAREERS

Interested in the challenge that comes with  working at DotActiv? Learn more about what life is like here by visiting our culture blog below. If one of our positions looks interesting to you, please go ahead and apply with us.

Visit Our Culture Blog

OUR BOARD OF DIRECTORS

Our board of directors are responsible for creating, developing and leading high-performance teams, strategies and products that deliver real results for retailers and suppliers.

Andrew
Andrew Z Dorfling
CEO
Andrew is responsible for leading and setting the overall direction and strategy for the company. 
Kyle
Kyle A Dorfling
CMO
Kyle is responsible for leading our marketing and sales strategies. His portfolio includes HR and contributing towards the overall growth strategy of the company.
Robert
Robert W Stohr
COO
Robert leads our retail space planning operations and is responsible for our services accounts.
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Jason J Dorfling
CIO
Jason heads up everything IT including product development, support, new site implementations and all IT initiatives.