WHO WE ARE
We pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.
Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, the combination of our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.
With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.
WHAT OUR CLIENTS SAY
THE DOTACTIV JOURNEY
We have a rich history that dates back to 1991. Today, retail professionals across the world use our software and services to meet their goals and objectives.
1991 - FOUNDED AS A CONSULTANCY STARTUPIn 1991 we launched as an independent Category Management consultancy. John Dorfling and Anton Roux co-founded our company and called it CMS, which stood for Computerised Merchandising Services.
1992 - NIELSEN ACQUISITIONNielsen acquired our services business and tied our co-founders into a four-year-long restraint of trade agreement. During this time, they remained active in the retail industry.
1996 - RELAUNCHED WITH A NEW VISIONJohn Dorfling and Anton Roux re-launched our company, this time with a new vision.
1997 - PICK N PAY SIGNED UP AS A CUSTOMERWe were the first company to establish a formalised and collaborative category management process between a retailer and supplier.
1998 - SPAR SIGNED UP AS A CUSTOMERDuring this pivotal and vital time in our history, a second prestigious retailer signed up as a customer.
2001 - BEGAN DEVELOPMENT OF DOTACTIV SOFTWAREUp until this point, we were purely a category management consultancy. In 2001 we became the first company to create a data-driven category management system. In 2001 we also renamed the company to DotActiv.
2003 - DOTACTIV SOFTWARE STARTS WINNINGDotActiv software starts winning.
2004 - FINANCIAL DIRECTOR APPOINTEDAndrew Dorfling was appointed Financial Director in August 2004, at which time he also became a shareholder.
2007 - A BETTER WAY TO PROCESS DATAIn 2007 we launched the DotActiv Import Utility to automate the flow of data into the DotActiv software. We also continued to expand the business and gain a foothold in the South African retail industry.
2009 - NEW DIRECTORS APPOINTEDIn 2009 Kyle Dorfling and Robert Stohr were appointed to the Board of Directors. Kyle later took over our international expansion as CMO, while Robert took over operations as COO.
2010 - NEW LEADERSHIPAndrew Dorfling, Robert Stohr and Kyle Dorfling acquired 100% ownership of DotActiv, with Andrew being the majority shareholder. At this time, Andrew became CEO.
2010 - DOUBLE DOWN ON SOFTWARE AND SERVICESWith new leadership in place, it was time for us to double down on our investment into the DotActiv software.
2014 - NEW SOFTWARE PRODUCTSIn 2014 we released the assortment planning function of DotActiv to our users. We also launched our field marketing software to the market.
2015 - THREE EDITIONS OF DOTACTIV
To reduce the barrier to entry and better reflect our new marketing vision, we split DotActiv software into three editions. They are DotActiv Lite, DotActiv Pro, and DotActiv Enterprise. In 2015 we began expanding our customer base outside of South Africa and quickly reached over 20 countries.
2016 - CHIEF INFORMATION OFFICER APPOINTEDJason Dorfling was appointed Chief Information Officer in January 2016, at which time he also joined the Board of Directors and became a shareholder.
2017 - CLICKS RATES DOTACTIV BEST PERFORMING IT SUPPLIERClicks Group Limited went through a formal IT supplier evaluation process and rated DotActiv number one for all four quarters of 2017.
2018 - DOTACTIV ACADEMY. ONLINE STORE. DOTACTIV FREEWe launched DotActiv Academy to help our users learn how to make the most of their DotActiv software. We also opened our online store and introduced the completely free version of DotActiv.
2018 - EXPANDED TO 60+ COUNTRIESDotActiv's user base expands to over 60 countries, with new users added every day.
2019 - LAUNCH ACTIV8: TEAM MANAGEMENT SOFTWARE FOR RETAILWe launched Activ8, which is team management software for retail. This powerful cloud-based software includes everything you need to manage your retail team, including task and project management, time and attendance software, expense and leave claims and more.
2019 - NEW DOTACTIV ACADEMY. DOTACTIV POWERBASEWe relaunched DotActiv Academy to be more of a social community with category management learning at its core. We also opened it up, allowing anyone to join for free. Available in 10 languages, the DotActiv PowerBase includes concise answers to everything you need to know about making the most of our products and services.
2021 - APPOINTMENT OF CHAIRMAN, NEW CEO, CFO AND CHANGES TO COO PORTFOLIOIn March, we announced Kyle Dorfling as the new CEO (Acting Chief Executive Officer). Kyle took over from Andrew Dorfling, who took on the role of Chairman. We appointed Jason Dorfling as the new Chief Financial Officer. Robert Stohr continued his role as Chief Operating Officer but also took over the Sales portfolio.
INTERESTED IN LEARNING MORE?
We work with retailers both small and large and across multiple formats. Each has different goals, challenges and circumstances, which is why we cater on an individual basis.
We help suppliers of all sizes assist their retail clients to improve category performance while also gaining influence over the shelf positioning and space allocation of their products.
We offer three different partner program models depending on your business. That includes agency, distribution, and referral partner models.
Are you interested in the challenge that comes with working at DotActiv? If one of our positions looks interesting to you, please go ahead and apply.