We're working to make in-store shopping an all-round better experience. Our integrated all-in-one category management software and advisory services enable retailers and suppliers to use their business data to create better product layouts, localised assortments, advanced retail analytics and more.
We offer retailers an integrated all-in-one category management solution that enables them to use their retail data to create data-driven product layouts, localised assortments and advanced retail analytics. The result is better shopping experiences for shoppers, improved stock turnover and profitability for retailers, and overall enhanced business performance. Learn more about DotActiv's software here.
We offer suppliers a comprehensive mix of category management software, training, support and services to empower them to help retailers grow their categories. With our planogram software, suppliers get the ability to not only improve the performance of the categories in which their products are merchandised but also the ability to gain influence over shelf positioning and space allocations for their own products. Learn more about DotActiv's software here.
We have a rich history that dates back to 1991. Today retail professionals use our software to create planograms in over 60 countries.
John Dorfling and Anton Roux re-launched our company but this time with a new vision.
We were the first company to establish a formalised and collaborative category management process between a Retailer and Supplier.
During this pivotal and vital time in our history, a second prestigious retailer signed up as a customer.
Up until this point, we were purely a category management consultancy. In 2001 we became the first company to create a data-driven category management system. In 2001 we also renamed the company to DotActiv.
Clicks Group Limited had used the Apollo software to this point. DotActiv competed against JDA International in a bid for new space planning software, and we won. Clicks are today arguably one of the most advanced Category and Space management sites in the world.
Andrew Dorfling was appointed Financial Director in August 2004 at which time he also became a shareholder.
In 2007 we launched the DotActiv Import utility to automate the flow of data into the DotActiv software. After that, we continued to expand the business and gain a foothold in the South African retail industry.
In 2009 Kyle Dorfling and Robert Stohr were appointed to the board of Directors. Kyle later took over our international expansion as CMO while Robert took over operations as COO.
Andrew Dorfling, Robert Stohr and Kyle Dorfling acquired 100% ownership of DotActiv with Andrew being the majority shareholder. At this time Andrew became CEO.
With new leadership in place, it was time for us to double down on our investment into the DotActiv software.
In 2014 we released the assortment planning function of DotActiv to our users. We also launched our field marketing software to the market.
To reduce the barrier to entry and better reflect our new marketing vision we split DotActiv software into three editions: DotActiv Lite, Professional and Enterprise. In 2015 we began expanding our customer base outside of South Africa and quickly reached over 20 countries.
Clicks Group Limited went through a formal IT supplier evaluation process and rated DotAciv number 1 for all four quarters of 2017.
We launched DotActiv Academy to help our users learn how to make the most of their DotActiv Software. We also opened our online store and introduced the completely free version of DotActiv.
DotActiv's user base expands to over 60 countries with new users added every day.
We work with retailers both small and large. Each has different goals, challenges and circumstances, which is why we cater for our customers on an individual basis. You can learn more about our product below:
We help suppliers of all sizes to help their retail customers improve category performance and gain influence over the shelf positioning and space allocation for their products.
When you become a DotActiv partner, you will get everything you need to attract prospects and turn those prospects into customers. You will also get the software, training and support that you need to delight your new customers.
Interested in the challenge that comes with working at DotActiv? Learn more about what life is like here by visiting our culture blog below. If one of our positions looks interesting to you, please go ahead and apply with us.
Retail Software:
Users and Customer Success Stories
Shop Our Software and Courses
Category Management Software
Planogram Automation Software
Field Marketing Software
Store Communication Software
Key Concepts:
Category Management
Assortment Planning
Planograms
Merchandising
Retail Data
Floor Planning
Field Marketing
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