Why Dotactiv’s Planogram Services?

Increase revenue by between 5% and 30% by giving your products data-driven space allocations and applying consistent merchandising principles across your stores.Our planogram service enables you to gain quick access to the expertise, software and process required to make sure that you choose ideal category roles with matching category tactics which are reflected in your planograms.





What Do You Get?

Our space planning experts will create your data-driven planograms on your behalf.

Throughout the process, they will provide valuable insights around merchandising principles, the classifying of products according to the consumer decision tree, and potential category tactics.

Our team will do everything from processing the data to formatting images, the category analysis and more.










1.3 Planogram Automation





We use a tried and tested business process value chain to ensure the planograms we deliver meet your expectations. Our process is also designed to provide valuable insights and guidance throughout to assist you in thinking more critically about taking the growth of your categories to greater heights.Below is a high-level overview of what you can expect from the process:


Client Brief

We start by meeting with you to determine the brief for the planogram rollout of a single category.  A range of basic information must be confirmed, for example, the category role, merchandising principles, high-level needs, category tactics, consumer decision tree, fixture measurements and so on.

Throughout this structured meeting, your DotActiv Space Planner will provide guidance and make suggestions where applicable.


Preliminary Plan

The next step is to meet again to present the provisional planogram which contains the suggested product space allocations and product flows.

The provisional planogram is based on the data analysis results and the information gathered during the initial client brief. This meeting is used to critically analyse, confirm and make final changes.


Planogram Delivery and Presentation

Next, your DotActiv Space Planner will present the final output for approval. The planogram delivery includes the implementable and completed planogram and a comprehensive slide pack which details the category overview, role, highlights, reports and all other supporting rationales for why the planogram is presented as is


Result and Refinement

The final step is a post-implementation review and case study. During this session, we outline the results of the implementation and determine what can be improved for the next rollout.

Business Intelligence Services

Talented People

DotActiv space planners are helpful and easy to work with. Certified through DotActiv Academy, that means you can be confident that you are dealing with a subject matter expert.

Our partnerships with local universities and a strong focus on recruitment means our space planners typically have at least a Consumer Science Degrees. Many of our staff also have Honours or Masters degrees.

Planogram Analyzer

Powerful Software

Our planogram services are supported by our proprietary planogram software. The software allows us to transform data, merchandising principles, and category tactics into accurate planograms, which increase category performance for our customers.

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Convenient Format

Consider your dedicated space planner a member of your team that reports to you directly except that they are based off-site. Each aspect of our planogram services can be delivered virtually. 

Meetings are held through Google Meet’s Video Conferencing. Other communication methods include email, phone calls and Google’s instant chat. All space planners outputs are subject to senior oversight from DotActiv management to ensure quality outputs, which are based on best practices. When clients prefer for DotActiv space planners to be based on-site, that can be arranged.