Reduce floor congestion during peak shopping hours and maximise the flow of shoppers through your stores by creating strategic floor plans.
Our floor planning services allow you to get quick and efficient access to the skills and software needed to create data-driven floor plans.
We use a tried and trusted business process value chain to ensure the floor plans we create are according to your strategy and goals. Our process is also designed in a way that allows us to work alongside you and offer the necessary guidance and advice.
Below is a high-level overview of what you can expect from the process:
We start by meeting with you to determine the high-level needs of your floor plan and confirm a range of basic information. That includes the datasets to use, category roles, CAD drawings, fixture information and category space allocation. We also consider your available physical space.
Throughout this meeting, your DotActiv floor planner will provide guidance and make suggestions where applicable.
The next step is to meet with you again and present the provisional floor plan, which contains the category space allocations, positioning and supporting reports.
We base the provisional floor plan on the category roles, data analysis results and store tactics decided on during the client brief.
The meeting is for critically analysing, confirming and making final changes to your floor plan strategy.
Next, your DotActiv floor planner will present the final floor plan for approval.
The floor plan delivery includes a detailed floor plan along with its associated planograms as well as a comprehensive slide pack. The pack details the store overview, category roles, category space allocations, calculations, reports and other supporting rationales for how we determined the final floor plan.
The final step is a post-implementation review and case study.
During this session, we outline the results of the implementation as well as the lessons we learnt.
Using this information, we can determine what to improve for the next floor plan review.
DotActiv floor planners are helpful and easy to work with. Certified through DotActiv Academy, that means you can be confident that you are dealing with a subject matter expert.
Our partnerships with local universities and a strong focus on recruitment mean our space planners typically have at least a Consumer Science Degree. Many of our staff also have Honours or Masters degrees.
Our floor planning services are supported by our proprietary category management software. The software allows us to create customised strategic floor plans that draw shoppers through your stores, lead to an increase in their basket sizes, while also reducing floor congestion during peak shopping hours.
Most importantly our software is deeply integrated across the various category management functions so you don't have to worry about the complex interdependencies.
Consider your dedicated floor planner a member of your team that reports to you directly except that they are based off-site. Each aspect of our floor planning services can be delivered virtually.
Meetings are held through Google Meet’s Video Conferencing. Other communication methods include email, phone calls and Google’s instant chat. All floor planners outputs are subject to senior oversight from DotActiv management to ensure quality outputs, which are based on best practices. When clients prefer for a DotActiv floor planner to be based on-site, that can be arranged.