Bath Care Category Case Study
The retail brand chosen for this case study is a South African pharmacy chain comprising of over 100 stores and specialising in providing an all-around healthy living lifestyle solution for the whole family.
They are a leading specialist in a variety of different categories, including Over the Counter, Dispensary, Insecticides, Toiletries, Baby, Bath Care, Vitamins, and Veterinary.
With DotActiv's help, this pharmacy retailer was able to increase the average sales, unit movement and gross profit for their Bath Care category by 31%, 20% and 65% respectively.
