
Case Study: Bath Care Category
With help from DotActiv, this pharmacy chain increased the sales and units movement for their Bath Care category by 31% and 20% respectfully.
BATH CARE CASE STUDY
The retail brand chosen for this case study is a South African pharmacy chain comprising over 100 stores and specialising in providing an all-around healthy living lifestyle solution for the whole family.
They are a leading specialist in a variety of different categories, including Over the Counter, Dispensary, Insecticides, Toiletries, Baby, Bath Care, Vitamins, and Veterinary.

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The retail brand chosen for this case study is a South African pharmacy chain comprising over 100 stores.
With help from DotActiv, they increased the sales and units movement for their Bath Care category by 31% and 20% respectfully.
We give a brief explanation of who this pharmacy retailer is to provide context for the rest of the case study.