Why Data-Driven Clusters, Assortments and Space Planning is Critical For Responding to Changes in Consumer Demand During the Global COVID-19 Pandemic

Why Data-Driven ­Clusters, ­Assortments and Space ­Planning is Critical For ­Responding to ­Changes in Consumer Demand During the Global COVID-19 ­Pandemic

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Global COVID-19 Pandemic
 
Why Data-Driven Clusters, Assortments and Space Planning is Critical For Responding to Changes in Consumer Demand During the Global COVID-19 Pandemic

CONTENTS:

  1. Purpose
  2. About This Content
  3. List of Contributors
  4. COVID-19 and its Effect On Consumer Demand
  5. An Integrated Database Which Supports the Interdependent Nature of Category Management
  6. Using Data to Calculate Optimal Category-Based Clusters
  7. Using Data to Rationalise Assortments
  8. Using Data to Enhance Floor Space Planning
  9. Using Data to Enhance Shelf Space Planning
  10. Planograms as a Tool to Realise Your Strategy at Store Level
  11. Conclusion
  12. Bibliography

In this Ebook, you'll discover the following:

One-01-01
Why an integrated database which caters for the interdependent nature of category management is critical to respond to consumer demand during and after COVID-19.
two-02
Why data-driven category based clusters and product assortments are critical for responding to consumer demand fluctuations during and after the COVID-19 pandemic.
three-03
Why a data-driven approach must be taken to reduce shopper traffic congestion and maximise floor space during and after the COVID-19 pandemic.
Four-04
Why data-driven and logical product layouts are especially important for shoppers during and after the global COVID-19 pandemic.