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Free Ebook: Category Management Process

If you want to get started with category management but are unsure of where to begin, or you just need a little advice to get you started, this ebook is for you.

A GUIDE TO THE CATEGORY MANAGEMENT PROCESS EBOOK

As far as processes go, the one around category management is vital to consider. It doesn't matter if you a retailer or supplier, when implemented correctly, it can provide your customers with the products they want, when they want them, and how they want them.
Category Management Process Ebook

DOWNLOAD YOUR FREE CATEGORY MANAGEMENT PROCESS EBOOK

Fill in the below form to get access to our ebook on the category management process.

WHAT TO EXPECT FROM THIS EBOOK

We delve into the six-step category management process, giving you an easy to follow guide. With this information, you'll be that much more confident to take on the world of category management.
1
DEFINING YOUR CATEGORY

How do you define your category and what steps do you need to follow?
2
DECIDING YOUR CATEGORY ROLE What are the different category roles available to you and how do you decide which one to implement?
3
GENERATING INSIGHTS

How can you gather insights and what does it rely on to be accurate and meaningful?
4
STRATEGIC AND TACTICAL PLANNING What merchandising strategies can you implement to deliver on you've chosen category role?
5
INITIATIVE DEVELOPMENT How much does your category management plan cost to implement? 
6
PLAN YOUR LAUNCH To roll out your plan, you need a solid schedule and everything must be accurate to avoid mistakes.

Want to learn more about category management?

We unpack everything you need to know about category management and how you can implement it in your business.
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