Link Pharmacy Group Case Study

Link Pharmacy is recognised as the leading independent community pharmacy group in South Africa. It is wholly owned by United Pharmaceutical Distributors (UPD).
UPD and Link Pharmacy Case Study


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UPD and Link Pharmacy Case Study - Mockup


Link Pharmacy Group Case Study

Link Pharmacy has close to 200 owner-managed pharmacies and is renowned for a close affinity with the communities in which they service.

Over the past few years, many larger pharmaceutical retailers have begun moving away from the term ‘OTC’ and towards ‘Self-Medication’, allowing pharmacies to better service the informed consumer. UPD saw the need to assist the independent pharmacies that fall under the Link brand.

With DotActiv’s assistance, Link Pharmacy Group was able to increase its revenue by 35% and unit movement by 21%.


In this case study, you'll discover the following:

The Challenge faced by the Link Pharmacy Group;
The Solution that DotActiv proposed to help UPD address it;
The Results of implementing data-driven floor plans and planograms; and
An explanation of how the implemented plans contributed to success.