Case Study: Makro Coffee Category
With help from DotActiv, Makro increased the average sales for their Coffee category by 12%.
MAKRO COFFEE CASE STUDY
Makro is a wholesaler chain and subsidiary of Massmart’s warehouse division. The wholesaler also has international ties to Walmart after the American multinational retail company offered to buy a controlling stake in Massmart Holdings.
The wholesaler chain trades in national and house brands in the Food, Liquor, and General Merchandise categories and caters to personal, commercial and wholesale customers.
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Makro is a wholesaler chain and subsidiary of Massmart’s warehouse division. The wholesaler also has international ties to Walmart after the American multinational retail company offered to buy a controlling stake in Massmart Holdings.
With help from DotActiv, Makro increased the average sales for their Coffee category by 12%.