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Makro Soft Drinks

Case Study: Makro Soft Drinks Category

With help from DotActiv, Makro increased the average sales and units movement for its Soft Drinks category by 22% and 18% respectively.

MAKRO SOFT DRINKS CASE STUDY

Makro is a wholesaler chain and subsidiary of Massmart’s warehouse division. The wholesaler also has international ties to Walmart after the American multinational retail company offered to buy a controlling stake in Massmart Holdings. 

The wholesaler chain trades in national and house brands in the Food, Liquor, and General Merchandise categories and caters to personal, commercial and wholesale customers.

Makro Soft Drinks Case Study Open

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WHAT TO EXPECT FROM THIS CASE STUDY

Makro is a wholesaler chain and subsidiary of Massmart’s warehouse division. The wholesaler also has international ties to Walmart after the American multinational retail company offered to buy a controlling stake in Massmart Holdings.

With help from DotActiv, Makro increased the average sales and units movement for its Soft Drinks category by 22% and 18%.

 

1
WHO IS MAKRO?
We give a brief explanation of who Makro is to provide you with context for the rest of the case study.
2
MAKRO'S GOAL
We look at the goals that Makro wanted to achieve for its Soft Drink category and why they chose these.
3
THE DOTACTIV SOLUTION
We unpack the solution that DotActiv provided and explain how it was implemented in Makro.
4
THE DOTACTIV IMPACT
We consider the practical and financial benefits Makro experienced after implementing DotActiv's solution.