For this case study, we looked exclusively at the Self-Medication category, and how a supplier gained influence over shelf space positioning and allocations for their products by providing performance-enhancing planograms to their retail customer, a pharmacy retailer with 70 stores.
With DotActiv's assistance, the average sales and unit movement for the Self Medication category increased by 23% and 12% respectively.
In this case study, you'll discover the following:
The resident store pharmacist had the following to say:
“I would like to thank our supplier for their sponsorship of this initiative. Since the initial implementation, we have shown positive growth in sales and profitability in our Self-Medication department. I would also like to thank DotActiv for their effective and efficient assistance with this initiative.”