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Case Study: Self-Medication Category

With help from DotActiv and a leading pharmaceutical distributor, this independent pharmacy chain increased the average sales and unit movement for their Self-Medication category by 23% and 12% respectfully.

SELF-MEDICATION CATEGORY CASE STUDY

For this case study, we looked exclusively at the Self-Medication category, and how a supplier gained influence over shelf space positioning and allocations for their products by providing performance-enhancing planograms to their retail customer, an independant pharmacy chain with 70 stores.

Self-Medication Category Case Study

The resident store pharmacist had the following to say:


“I would like to thank our supplier for their sponsorship of this initiative. Since the initial implementation, we have shown positive growth in sales and profitability in our Self-Medication department. I would also like to thank DotActiv for their effective and efficient assistance with this initiative.”

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WHAT TO EXPECT FROM THIS CASE STUDY

With help from DotActiv, a leading pharmaceutical distributor gained influence over shelf space positioning and allocations for their products through planograms.

As a result, the independent pharmacy chain increased the average sales and unit movement for their Self-Medication category by 23% and 12% respectfully.

1
WHO IS THIS PHARMACY CHAIN? We give a brief explanation of who this independent pharmacy chain is to provide context for the rest of the case study.
2
THE CHALLENGES FACED We look at the challenge the pharmacy chain faced in the Self-Medication category and what would happen if not addressed.
3
THE SOLUTION PROVIDED We unpack the solution that DotActiv provided and explain how it was implemented in this pharmacy chain.
4
THE RESULTS EXPLAINED We provide the results, both practical and financial that this pharmacy chain experienced after implementing DotActiv's solution.