
Case Study: Self-Medication Category
With help from DotActiv and a leading pharmaceutical distributor, this independent pharmacy chain increased the average sales and unit movement for their Self-Medication category by 23% and 12% respectfully.
SELF-MEDICATION CATEGORY CASE STUDY
For this case study, we looked exclusively at the Self-Medication category, and how a supplier gained influence over shelf space positioning and allocations for their products by providing performance-enhancing planograms to their retail customer, an independant pharmacy chain with 70 stores.

The resident store pharmacist had the following to say:
“I would like to thank our supplier for their sponsorship of this initiative. Since the initial implementation, we have shown positive growth in sales and profitability in our Self-Medication department. I would also like to thank DotActiv for their effective and efficient assistance with this initiative.”
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WHAT TO EXPECT FROM THIS CASE STUDY
With help from DotActiv, a leading pharmaceutical distributor gained influence over shelf space positioning and allocations for their products through planograms.
As a result, the independent pharmacy chain increased the average sales and unit movement for their Self-Medication category by 23% and 12% respectfully.