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Our story

From the very beginning, our mission has been to be the first choice for category management solutions. Our unique mix of innovative software, quality people and customer service is what enables us to help retailers transform in-store experiences and performance. With our powerfully integrated set of applications, retailers and suppliers can harness the power of their data to improve performance and deliver more value to their customers.

category management software company

Why dotactiv?

category management software company

leading software

Our software delivers real results in some of the most demanding retail environments. 

category management software company

specialists in our field

Providing category management solutions is not just something we happen to provide, it's at the very core of our DNA.

category management software company

serious about support

Powerful software is only powerful when users get the support and training they need to succeed. Our support team and resources will be at your users' side every step of the way.  

Category management and planogram software
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21
Years in Category Management
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1012
Happy Users
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14
Countries Using Our Software
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Our Customers

Leading retailers and suppliers trust our software and support services to help them create data-driven localised assortments, planograms, floor plans and more. Interested in learning how we can help your business? Contact us for a free consultation:

Contact Us

Our Board of Directors

Our board of directors are responsible for creating, developing and leading high-performance teams, strategies and products that deliver real results for retailers and suppliers.

 
Andrew Dorfling Category Management
 
Andrew Z Dorfling
CEO

Andrew is responsible for setting the overall direction and strategy for the company. 

Kyle Dorfling Category Management
 
Kyle A Dorfling
CMO
Kyle is responsible for leading our marketing and inside sales strategies. 
Robert Stohr Category Management
 
Robert W Stohr
COO
Robert leads services operations and is responsible the companys outside sales. 
Jason Dorfling Category Management
 
Jason J Dorfling
CIO

Jason heads up everything IT including product development and all IT initiatives.