Point of sale data, or POS data, is defined as any retail data that is collected by retailers at the point at which a transaction occurs. And it’s the type of data your retail business needs to fully understand. Why? It’s pretty simple really: by understanding it, you can use it to improve your retail business.
At DotActiv, POS data is the starting point of category management so naturally, we have learned a lot about what it takes to extract value from it. Knowing that, it only made sense for us at DotActiv to delve deeper into the topic of POS data and to share our experience.
What you can expect in our POS data Ebook
In this Ebook, we take a brief look at POS data and what makes up the ideal POS system before jumping into why POS data is important for your retail business.
Regardless of how powerful POS data is, it becomes even more powerful if you combine it with different datasets around your business. We take a look at a few of those datasets.
After that, we explain how DotActiv stores POS data. That includes a look at our data import utility, which is a dedicated application that automatically imports data from SQL staging tables into our data platform.
Finally, we take an in-depth look at the eight reasons why your POS data is that much more valuable once it’s in DotActiv.