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DotActiv Team Oct 25, 2021 4:47:19 PM 5 min read

Partner Spotlight: Who Is The Ideal Partner?

Partner Spotlight - Ideal Partner Profile

Since relaunching our Partner Program in September 2021, we have been on the lookout for category management experts from around the world who want to grow their businesses. Our updated Partner Program includes various benefits such as no joining fee and allows partners to earn up to 80% revenue. 

However, we want to ensure that we are partnering with the right people and companies. That means we have taken an in-depth look at what our ideal partner should look like. In this article, we discuss some of the key qualities that we look for in a DotActiv Partner.

Engaged in Sales Process

You must be engaged in the sales process

According to Forbes, engagement is the emotional commitment you have to a business and its goals. At DotActiv, we are looking for partners who can communicate well and are fully engaged. That’s because better engagement leads to better business outcomes - not just for DotActiv, but for you too. In his article for Forbes, Councils Member, Andrew Rains, is quoted as saying that engagement in the workplace can lead to about 17% more profitability.

Of course, it’s not just about that. Engagement is critical from the start of the application process to become a Partner because we want our prospective partners to communicate clearly and respond in a timely manner. 

This also feeds through to later in the process when you are working with prospects and customers of your own to ensure higher customer satisfaction and an increased number of sales for yourself.

Sufficient Internal Resources

You must have sufficient internal resources

We are looking for businesses that have the time and resources to dedicate to the program to ensure you can successfully grow your category management business alongside DotActiv. 

It is important that your business has an internal sales process in place as it is a requirement for you to generate your own sales prospects to work with within the region that you serve. This can come from your Marketing department or from a database of existing contacts that you might already have.

Furthermore, it is a requirement that your business should have at least one English speaking representative to dedicate to the partnership. There are a few reasons why this is important.

The first reason is for training purposes. Currently, the DotActiv Academy is only in English and therefore, you will have to understand the language to gain your certification. 

The second reason is for communication with DotActiv. As a partner, you will have an Account Advisor who will assist you through account setup, your introduction, onboarding and guidance throughout, and English is a requirement to be able to effectively communicate with DotActiv’s consultants.

DotActiv Goals

Your goals must be in line with DotActiv's goals

As a DotActiv Partner, you should have business goals that are well aligned with DotActiv’s short, medium and long-term goals. At DotActiv, our mission is to be the first choice for Category Management Solutions through the development of Innovative Software, Quality People and Customer Service.

To achieve this mission, it is vital for everyone to be on the same page and to work towards this goal. We have a detailed strategic roadmap in place to help us achieve our short, medium and long-term goals and we plan our processes and innovation projects around this. 

Since Partners will have involvement in our innovation projects, it is important for them to understand the goals so that they can work with us to help us achieve them through the mutually beneficial partner relationship. We will elaborate more about innovation project involvement later in this article.

Technical Competency

You must have technical competency

Category management can seem like an intimidating topic at first. However, as a company, DotActiv has been in the industry for over 20 years and we are experts in this field. We are also looking for partners who can complement this through their advanced technical competency. This will also allow you, as a Partner, to fully understand our proprietary software and service processes. 

The category management process has different functions that all work together and it is vital for you to understand this well so that you can market and resell the software confidently.  

As this is a mutually beneficial partnership, we are always open to hearing about your expertise and suggestions about improvements to the software, services and sales and marketing processes. This means that you should be well-established within the category management industry and hold strengths that can assist us in areas where DotActiv requires improvement.

Align with DotActiv Culture

You must align with DotActiv's culture

At DotActiv, our company culture is something that we take very seriously. For this reason, we are looking for Partners who can understand and contribute towards DotActiv’s mission, vision, values, and culture and offer a complementary business ethos. 

Our culture includes our business environment, our values, and the principles that drive decision-making. We have already discussed our mission above but what about our vision? 

DotActiv’s vision is to consistently Exceed the Expectations of our Customers, Staff and Shareholders. And therefore, Partners will play a role here which is why alignment is so crucial. 

DotActiv’s values refer to what our company stands for and they are always top of mind when we work towards our mission and vision.


You can read more about all of DotActiv's values here


Category Management Experience

You must have category management industry experience

We pride ourselves on our innovative company culture. DotActiv is team-oriented, performance-driven and committed to growth and learning. 

As mentioned earlier in this article, we have a strategic roadmap in place and we launch innovation projects that are in line with this roadmap to ensure we can continue providing our customers with the software and services that they need. 

Therefore, we look for Partners who can innovate with us. Your category management experience is a very valuable asset when innovating. By partnering with us, you can collaborate on the latest category management innovations and have input on how these innovations look and work. 

Industry experience is also vital when it comes to working with your prospects as you would need to understand where their needs lie in order to put forward the best recommendation for them and help them achieve their category management objectives. After all, as much as this is a partnership between us and you, it must also be a partnership between yourself and your clients.


DotActiv’s new Partner Program holds great benefits for you if you decide to join. However, we also want to ensure that we partner with the right businesses to ensure successful partnerships. When you grow, we grow too. If you believe you are the right fit to partner with us, you can read more about our Partner Program here. You can also fill out our application form here.


DotActiv Team

The DotActiv team comprises of multiple category management experts, all lending their years of retail experience and knowledge to create well-researched and in-depth articles that inform readers of DotActiv’s retail blog.