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Kyle DorflingJul 18, 2017 2:41:54 PM3 min read

Employee Engagement And How It's Handled At DotActiv

Employee engagement is one of the most important management concepts in our business. For us, it is about the relationship between DotActiv and its employees.

Have you ever noticed a colleague who is completely absorbed by and enthusiastic about their work? So much so that they are always taking it upon themselves to further the organisation’s reputation and interests? This is an example of someone who is highly engaged. The opposite can be said about those who don’t have a genuine connection with the company’s vision, mission and values and therefore couldn’t care less about its success or failure.

Employee engagement is more than a feeling, though. It’s a management theory that was developed in the ’90s. The various elements which make up employee engagement levels can be measured and analysed – this is how we do it at DotActiv. Multiple times each year we test engagement levels, examine the results and formulate strategies to improve specific areas which pose a risk to employee engagement levels.

So, what makes up employee engagement? A company called Gallup has conducted 30 years of research, Covering 17 million employees, 67 languages, 175 countries across 16 major industries and concluded the top 12 things which impact employee engagement.

According to Gallup, companies can be considered as having high engagement levels when employees agree with the following statements:

  1. I know what is expected of me at work.
  2. I have the materials and equipment I need to do my work right.
  3. Someone at work encourages my development.
  4. Someone at work seems to care about me as an individual.
  5. I have recently received recognition or praise for doing good work.
  6. At work, I have the opportunity to do what I do best every day.
  7. I have a best friend at work.
  8. My colleagues are also committed to doing quality work.
  9. The mission of my company makes me feel my job is important.
  10. At work, my opinions seem to count.
  11. During the last year, I have had opportunities at work to learn and grow.
  12. In the last six months, someone at work has talked to me about my progress.

At DotActiv we are proud to be able to say, after having conducted a number of tests, that our employee engagement levels are above average. (So if you happen to be looking for a career in retail, then please take a look at our jobs page here).

With that said, the practice of nurturing employee engagement levels is not always rainbows and sunshine. You can convince most people to be genuinely connected to the vision of an organisation by investing in the principles listed above. On the other hand, there are always the few who will only cause damage while wasting valuable time. More specifically people generally fall into one of three camps: They are either engaged, disengaged or actively disengaged at work.


When people are engaged we learn from what went right and try to implement those learnings across the business.


People who are disengaged can be persuaded to become engaged again, and that’s exactly what we try to do. We don’t simply leave a soldier behind because they are having a tough month or some particular problem is setting them back.

Actively Disengaged

This is where our stance becomes “uncomfortable”. According to studies, employees who become actively disengaged cannot ever become engaged again. Our policy on this small and destructive group is to simply identify who they are and help them exit the business before they do any more damage around them. Now, this may seem harsh, but it’s not only in the best interest of the company but for the actively disengaged employee as well. This employee may end up much happier in a different working environment and company culture.


There is so much more to employee engagement than what has been touched on in this blog, but hopefully, this has helped you to understand how the subject is handled and prioritised at DotActiv. Interested in working with us? Browse our open positions and apply today.


Kyle Dorfling

Kyle joined DotActiv in 2009. He gained experience across multiple facets of the business before his appointment as Acting CEO in 2021.