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Kyle DorflingMay 12, 2015 5:26:00 PM< 1 min read

What is a planogram?

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What is a planogram and what purpose does it serve?

In this blog post we discuss the bare basics of what a planogram is so that those who are new to it can better grasp what they are all about.

What is it?

It's a model or diagram that indicates how products should be placed / merchandised on shelves.

Is there another name for it?

Yes, they are often called plan-o-grams, shelf space plans, space plans, schematics or POG’s.

What purpose does it serve?

A planogram is a tool for visual merchandising. It’s a model or diagram that indicates the placement of retail products on shelves as well as the number of facings each product should be allocated in order to maximize sales. Planograms also help dictate the retail stores layout.

What is the end goal of a planogram?

The end goal is to increase sales by ensuring that the most popular products are allocated data-driven facing allocations. They're updated with seasons, special events and new assortments. They also help merchandisers lay products out in a logical shopper-friendly fashion.

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Kyle Dorfling

Kyle joined DotActiv in 2009. He gained experience across multiple facets of the business before his appointment as Acting CEO in 2021.

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