In this blog post, we discuss the bare basics of what a planogram is so that those who are new to it can better grasp what they are all about.
What is a planogram?
It's a model or diagram that indicates how products should be placed/merchandised on shelves.
Is there another name for a planogram?
Yes, they are often called plan-o-grams, shelf space plans, space plans, schematics, or POG’s.
What purpose does a planogram serve?
A planogram is a tool for visual merchandising. It’s a model or diagram that indicates the placement of retail products on shelves as well as the number of facings each product should be allocated to maximize sales. Planograms also help dictate retail store layouts.
What is the end goal of a planogram?
The end goal is to increase sales by ensuring that the most popular products are allocated data-driven-facing allocations. They're updated with seasons, special events, and new assortments. They also help merchandisers lay products out in a logical shopper-friendly fashion.
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