Why DotActiv?

Talented People

At DotActiv, we're serious about talent. With partnerships with local universities and dedicated headhunting resources, we employ only the most qualified and talented people. Talent joins DotActiv because of the wealth of training we provide. 


Even the best ideas backed by the smartest minds turn to chaos without a defined process, which reflects a proven methodology. Our processes bring clarity and simplicity to concepts which were previously seen as complex and unattainable. 

Powerful Software

Our proprietary all-in-one category management software lets our consultants deliver exceptional results. This is because our software takes the interdependent nature of category management into account and everything we deliver is data-driven.  

We Deliver Remotely

Every aspect of our category management services can be delivered remotely and to the same quality standard as if we have deployed a consultant on-site. For your convenience, consultations are held through your preferred video conferencing tool. If you prefer for DotActiv consultants to be deployed on-site, this can be arranged.

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What Do You Get?

When you buy DotActiv services, you get direct access to the best category management talent available so that you can bring your strategies to life.

At DotActiv we are obsessed with the essential ingredients of talent: capability, competence, relevance and workforce planning. 

All of our planners and consultants go through extensive psychometric testing to ensure high verbal, numerical and abstract reasoning capabilities. They are highly qualified and go through detailed category management training to ensure total competence. Added to this, our team is constantly uncovering new ways to develop young talent into the category management experts of tomorrow. 

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End-to-End Category Management Services

Professional category management services delivered remotely or on-site to support category managers, buyers and marketing departments reach their goals.


Cluster Services

We'll work with you to create, implement and manage your category-based cluster strategy. Your category-based clusters are an important part of your assortment and planogram localisation plan. 

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Assortment Services

Our assortment planning experts will assist you to create centralised and data-driven assortment strategies. This service is underpinned by powerful software and data.

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Planogram Services

DotActiv space planners will bring your plans to life by ensuring that your category tactics and merchandising principles are reflected at the shelf level. This is near impossible to achieve without accurate planograms.

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Floor Plan Services

Get data-driven floor plans that increase basket sizes, reduce shopper frustration and maximise shopper flow through your stores.

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Retail BI Services

You ask the questions and we will find the answers in your data. Our retail BI services are about uncovering the insights in your data so that you can make more informed decisions.  

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Advisory Consulting

Implementing best-in-class category management is easier said than done. Our advisory consulting will help you benchmark your own progress versus best practices to help you pinpoint areas for improvement.

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