Get The Right Mix of High-Quality Strategic, Tactical and Transactional Category Management Services That You Can Rely on To Get Things Done.

We support category managers, planners and marketing teams with an environment-specific mix of services required to achieve best practices in data-management, cluster, assortment, shelf and floor space optimisation.

 

Clustering Services

Clustering Services

We uncover category based cluster optimisation opportunities. Optimal category based clustering allows for a deeper understanding of shopper behaviour, which leads to improved assortment localisation and a more efficient category plan implementation.

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Assortment Services

Assortment Services

Underpinned by powerful space and product lifecycle aware software, our assortment optimisation services combine a deep level of category and technical expertise to deliver a recommended assortment which will enhance store performance.

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  • Planogram Services

    Planogram Services

    We create performance-enhancing and shopper-friendly planograms which reflect your latest assortments and merchandising principles. You’re in control and informed throughout the process while we do all of the technical work.

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Floor Plan Services

Floor Plan Services

With our floor planning services, you can increase basket sizes, reduce shopper frustration and maximise shopper traffic flow with data-driven floor plans which reflect category adjacencies, positioning and space allocations.

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Retail BI

Retail BI Services

We’ll uncover answers to questions in your data and help you to think more critically about the questions that you should be asking. Our retail BI services are about uncovering meaningful insights from your data so that you can make more informed decisions.

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Advisory Consulting 2

Advisory Consulting

Implementing best-in-class category management is easier said than done. Our advisory consulting will help you benchmark your own progress versus best practices to help you pinpoint areas for improvement.

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Database Management

Database Management

The starting point for meaningful category management is data. Our database experts will help you to set up the ultimate integrated category management SQL database while our administrative staff can help you with everything from cropping and formatting product images to classifying products according to your consumer decision tree.

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Data Capturing and processing

Data Capturing and Processing

Save time and focus on your core business. Our data administrators will capture, process and maintain your product and fixture libraries so you can focus on your business. We’ll cover everything you need from cropping and cleaning product images to capturing product descriptions, dimensions, UOM and more.

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“I would like to thank DotActiv for their ongoing support and for being an excellent partner during the recent range planning project between Diageo and Shoprite/ Checkers. I’d highly recommend them as a partner for any future work.”

 

Victoria Parker - Head of Global Off Trade Customer Marketing, Diageo

Diago Testimonial

 

Why Clients Choose DotActiv?

With DotActiv, you get access to talented people with deep technical and industry expertise using proven methodologies and underpinned by powerful proprietary software.

1. Talented People

Get direct access to the best category management talent available. Thanks to our partnerships with local universities and dedicated headhunting resources, DotActiv employs only the most qualified and talented people.

2. Deep Expertise

Our global customer base and education investments have enabled us to form deep expertise on how to achieve category performance quickly and efficiently. Whether you are looking to deploy category management for the first time or you need support with a new initiative, our expertise will add significant value to your business.

3. Tried and Tested Methodologies

Even the best ideas backed by the smartest minds and technology turn to chaos without a defined methodology. Our tried and tested methodologies bring clarity and simplicity to category management, resulting in consistent outputs that deliver results. 

4. Powerful Proprietary Software

Our proprietary all-in-one category management software allows our consultants to deliver exceptional results. That is because our software considers the interdependent nature of category management and everything we deliver is data-driven.

5. Strategic, Tactical and Transactional Services

We deploy the right mix of strategic, tactical and transactional services so that we can go beyond strategy and insights to actually get the job done every time on time. This unique approach to category management services helps us to deliver meaningful results in record time, and more importantly, to act as true partners to our clients. 

6. Results-Centred Service with Clear ROI

All of our category optimisation services are guided by clear objectives, which remain front and centre throughout the process. Achievement of objectives are continually measured to ensure that we refine strategies and tactics and that ROI is clearly understood.

7. Convenient Time-Saving Format

Brief, debrief and results measurement meetings are guided by our structured methodology, which enables us to offer helpful guidance to clients throughout the process. Throughout these meetings, we pay careful attention to ensuring that your valuable time is respected and that we gain the required mutual alignment. All services are delivered remotely via Google Meets, Zoom, MS Teams or your preferred video conferencing tool.

8. Friendly and Approachable Consultants

At the heart of our culture is empathy and humility. Our talented and professional consultants are approachable, sincere and helpful. We believe in always doing what’s right for our relationships with clients. While clients enjoy quality relationships with our consultants, we always strive to deliver honest and constructive advice.

1. Talented People

Get direct access to the best category management talent available. Thanks to our partnerships with local universities and dedicated headhunting resources, DotActiv employs only the most qualified and talented people.

2. Deep Expertise

Our global customer base and education investments have enabled us to form deep expertise on how to achieve category performance quickly and efficiently. Whether you are looking to deploy category management for the first time or you need support with a new initiative, our expertise will add significant value to your business.

3. Tried and Tested Methodologies

Even the best ideas backed by the smartest minds and technology turn to chaos without a defined methodology. Our tried and tested methodologies bring clarity and simplicity to category management, resulting in consistent outputs that deliver results. 

4. Powerful Proprietary Software

Our proprietary all-in-one category management software allows our consultants to deliver exceptional results. That is because our software considers the interdependent nature of category management and everything we deliver is data-driven.

5. Strategic, Tactical and Transactional Services

We deploy the right mix of strategic, tactical and transactional services so that we can go beyond strategy and insights to actually get the job done every time on time. This unique approach to category management services helps us to deliver meaningful results in record time, and more importantly, to act as true partners to our clients. 

6. Results-Centred Service with Clear ROI

All of our category optimisation services are guided by clear objectives, which remain front and centre throughout the process. Achievement of objectives are continually measured to ensure that we refine strategies and tactics and that ROI is clearly understood.

7. Convenient Time-Saving Format

Brief, debrief and results measurement meetings are guided by our structured methodology, which enables us to offer helpful guidance to clients throughout the process. Throughout these meetings, we pay careful attention to ensuring that your valuable time is respected and that we gain the required mutual alignment. All services are delivered remotely via Google Meets, Zoom, MS Teams or your preferred video conferencing tool.

8. Friendly and Approachable Consultants

At the heart of our culture is empathy and humility. Our talented and professional consultants are approachable, sincere and helpful. We believe in always doing what’s right for our relationships with clients. While clients enjoy quality relationships with our consultants, we always strive to deliver honest and constructive advice.

 

 

 

  
 

“The planograms created using DotActiv’s software have added immense value to Amka’s business. We’ve made incredible inroads with the Spar Group. The Group also recently created their national planograms, and for the first time, requested input from us based off the planograms built in DotActiv.”

 

Wayne Taylor - National Sales Manager, Haircare at Amka

 

 

 

We Deliver Remotely

 

 

 

 

We Deliver Remotely

We can deliver every aspect of our category management services remotely and to the same high standard as if we deployed a consultant on-site. For your convenience, we can host consultations through your preferred video conferencing tool. If you prefer for a DotActiv consultant/s on-site, we can arrange that.

 

 

 

 

Food Lover's Market Oils Category Case Study

Food Lover’s Market is a fresh produce and groceries retailer with 128 stores. With DotActiv’s help, the retailer increased its average sales and unit movement for its Oils category by 147% and 157% respectively.

 

 

 

 

 

 

 

Food Lovers Market Case Study