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our experts will work with you to drive category performance

Our category management software, expertise, proven processes and integrated use of retail data is what allows us to deliver effective tactical category management services to Retailers and Suppliers. Our category management services include localised assortment planning, planogram generation, floorspace planning and advanced retail analytics

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Why dotactiv for your category management?

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experts in our field

Our processes are best in class and are documented according to the expertise gained from our experience. This professional approach offers your business peace of mind.

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data driven

Our tactical categeory management outputs deliver exceptional results because they are developed by trained consultants who use specialised data-driven software.

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speed to delivery

To build an effective category management capability can be time consuming and costly. At DotActiv we can deploy the talent and software that you need in record time. 

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21
Years in Category Management
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2419200
Planograms Created
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187
Categories We've Worked On

 

 

How We Work With Retailers:

Each element of the category management process is interdependent which is why our services stem from our powerfully integrated software. Our services are designed to bring your category management strategy to life. 

 

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1. Scoping Session
Customers get regular scoping and consulting sessions to make sure that we focus our efforts on the right stores and categories. These scoping sessions, whilst advisory in nature, ensure that our tactical outputs amplify your category management strategy.  
2. Data Collection and Setup
Data is the starting point of category management. The data collection and setup step includes setting up your data base and populating it with sales, product and fixture information. The database is populated automatically through integration and our service includes cleaning classifying the data. 
 
3. Cross Category Analysis
We do a thorough cross category analysis to discover specific trends in your category data. This analysis often forms the foundation of the tactical plans and strategies that come to life in your assortments, floor plans and planograms later on.  
 
 
4. Shelf Space Performance Analysis
At this stage each category has been allocated a well thought out data-driven space allocation and positioning which means we can move on to analysing shelf space efficiency on a more granular level. The goal of this step is to uncover the sub-category, segment and sub-segment opportunities.
5. Assortment/ Range Optimisation
Using specialised assortment optimisation software we work alongside you and your team to localise your assortments by neighbourhood. We also identify slow-moving products with high levels of transferable demand and discover opportunity gaps in your assortments.
 
6. Recomended Tactical Plans
Our team will propose strategy supporting tactics which, with your approval, can be worked into your planogram designs in order to build traffic, increase revenue and most importantly increase the profitability of your stores.  
 
7. We Generate Your Planograms
After you have given us approval on merchandising principles and tactical strategies our experienced space planners will create your planograms quickly and efficiently
8. Your Planograms Are Ready for Implementation

Once you have requested final edits and these changes have been made your planograms are ready for implementation at stores. 

How We Work With Suppliers and Manufacturers:

  
Grow sales, build relationships with retailers and get more shelf space for your products.
  
 
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1. Scoping Session

Customers get regular scoping and consulting sessions to make sure that we focus our efforts on offering genuine value to the whole category. We do this to build relationships with retailers in such a way that you become a trusted and therefore influential advisor for the category. These scoping sessions, whilst advisory in nature, ensure that our tactical outputs amplify your category management strategy. 

2. Data Collection and Setup

Data is the starting point of category management. The data collection and setup step includes setting up your database and populating it with sales, product and fixture information from multiple retailers. The database is populated automatically through integration and our service includes cleaning and classifying the data

3. Shelf Space Performance Analysis

We do a thorough cross-category analysis to discover trends in the category data that will help us negotiate for more shelf space for your products. This analysis forms the foundation of the strategy supporting tactics that aim to improve the categories overall performance. 

 
4. Assortment Optimisation

For supplier customers who want to analyse their categories' assortment, we use specialised assortment optimisation software to identify slow movers and opportunity gaps in each category. Already have an assortment? Customers can also pass assortments to us and we will optimise from there. 

5. Recommended Tactical Plans

Our team will propose strategy supporting tactics which, with your approval, can be worked into your planogram designs. The tactics that we recommend aim to contribute to the retailer's overall category performance while making a data-driven argument for allocating more space to your products

6. We Generate Your Planograms
After you have given us approval on merchandising principles and tactical strategies our experienced space planners will create your compelling data-driven planograms quickly and efficiently. 

Leaders Trust Our Service

Leading retailers and suppliers rely on our category management solutions to help them create localised assortments, planograms, floor plans and more. Interested in learning how we can help your business? Contact us for a free online consultation:

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