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CATEGORY

With DotActiv’s dedicated planning teams, you can confidently achieve your category management objectives faster and more efficiently than ever.
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BE MORE EFFICIENT IN REACHING YOUR CATEGORY MANAGEMENT GOALS

We support category managers, planners and marketing teams with an environment-specific mix of category management services required to achieve best practices in data management, cluster, assortment, shelf and floor space optimisation.
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CLUSTER OPTIMIZATION
CLUSTER OPTIMIZATION Understand and adapt to shopper behaviour at scale with category-based clusters. Read More
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ASSORTMENT OPTIMIZATION
ASSORTMENT OPTIMIZATION Maximise your shelf space ROI with recommended space and inventory-aware assortments. Read More
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Planogram Automation PLANOGRAM DEVELOPMENT
PLANOGRAM DEVELOPMENT Get data-driven and performance-enhancing planograms delivered to perfection every time. Read More
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Data-driven Floor Planning FLOOR SPACE OPTIMIZATION
FLOOR SPACE OPTIMIZATION Reduce floor congestion and maximise shopper flow with strategic data-driven floor plans. Read More
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DATA ANALYSIS
DATA ANALYSIS Make smarter category management decisions gained from in-depth insights into your product categories. Read More
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RETAIL ADVISORY
RETAIL ADVISORY Uncover insightful answers to the critical category management questions you should be asking. Read More
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DATABASE MANAGEMENT
DATABASE MANAGEMENT We’ll build and maintain your category management database so you always work with one version of the truth. Read More
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DATA PROCESSING
DATA PROCESSING We’ll build and maintain your product and fixture libraries so you can focus on what’s core to your business. Read More
“I would like to thank DotActiv for their ongoing support and for being an excellent partner during the recent range planning project between Diageo and Shoprite/Checkers. I’d highly recommend them as a partner for any future work.”
Victoria Parker Head of Global Off Trade Customer Marketing, Diageo

IMPROVE YOUR PERFORMANCE IN RECORD TIME

With DotActiv’s category management services, you get access to talented people with deep technical and industry expertise using proven methodologies and underpinned by powerful proprietary software.
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ACCESS TO TALENTED PEOPLE We use our structured methodology to guide all meetings to provide guidance. We can deliver all services remotely via your preferred video conferencing tool.
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DEEP TECHNICAL AND INDUSTRY EXPERTISE Our global customer base and education investments enable us to understand how to achieve category performance efficiently.
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TRIED AND TESTED METHODOLOGIES Our tried and tested methodologies bring clarity and simplicity to category management, resulting in consistent outputs that deliver results.
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POWERFUL PROPRIETARY SOFTWARE Our category management software allows us to deliver exceptional results as it considers the interdependent nature of category management.
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STRATEGIC, TACTICAL AND TRANSACTIONAL SERVICES We deploy a mix of strategic, tactical and transactional services to deliver meaningful results in record time to act as true partners to our clients.
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RESULTS-CENTRED SERVICE WITH CLEAR ROI We use agreed-upon objectives to guide our category optimisation services, which we measure continually to refine strategies and tactics.
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CONVENIENT TIME-SAVING FORMAT We use our structured methodology to guide all meetings to provide guidance. We can deliver all services remotely via your preferred video conferencing tool.
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APPROACHABLE CONSULTANTS Our talented and professional consultants are approachable, sincere and helpful. We always strive to deliver honest and constructive advice.

BOOK YOUR CUSTOM EXPLORATORY CONSULTATION

Looking for a category management solution that suits YOUR needs? One that will help you improve your business and deliver the results you want?

After booking your free online exploratory consultation, you can expect us to research and evaluate your unique context. We’ll create a personalised agenda to match your business’ interests, goals and context.

We’ll reach out to you before your consultation to share your personalised agenda. You’re welcome to request any changes or additional points.

We’ll consult with our internal experts to curate and customise conversation points, content, and the presentation so that it’s in line with your personalised agenda. Depending on the outcome of our consultation, we’ll schedule a separate custom advisory consultation to share our proposed recommendations with you.

THE DOTACTIV IMPACT

Our clients have all seen a significant impact on their bottom line when they use our Category Management Services.
5% to 30% SALES INCREASE
15% to 30% STOCK TURNS INCREASE
5% to 15% MARGIN INCREASE

WHY SHOULD YOU CHOSE A DOTACTIV SOLUTION?

Implementing a category management solution in your business makes sense because of what you can gain from it.
  • Control rising inventory levels
  • Improve category profitability
  • Maximise your selling space
  • Create visually appealing displays
  • Identify opportunity gaps
  • Increase foot traffic
  • Increase basket sizes
  • Ensure product layout consistency
  • Improve your buying consistency
  • Reduce out of stocks
  • Make smarter business decisions
  • Reduce excessive inventory holding
“The planograms created using DotActiv’s software have added immense value to Amka’s business. We’ve made incredible inroads with the Spar Group. The Group also recently created their national planograms, and for the first time, requested input from us based off the planograms built in DotActiv.”
Wayne Taylor National Sales Manager, Haircare at Amka

ENJOY A CONVENIENT ONLINE SERVICE EXPERIENCE

We provide professional category management software and services to blue-chip retail clients worldwide without the hassle and expense of on-site consultations.

We can host all consultations remotely via your preferred video conferencing tool. We also offer our services across all time zones. All of our work is subject to senior oversight from DotActiv management to ensure the highest quality outputs.
Remote Conference