Our category management software, expertise, proven processes and integrated use of retail data is what allows us to deliver effective tactical category management services to Retailers and Suppliers. Our category management services include localised assortment planning, planogram generation, floorspace planning and advanced retail analytics.
Our processes are best in class and are documented according to the expertise gained from our experience. This professional approach offers your business peace of mind.
Our tactical category management outputs deliver exceptional results because they are developed by trained consultants who use specialised data-driven software.
To build an effective category management capability can be time consuming and costly. At DotActiv we can deploy the talent and software that you need in record time.
Once you have requested final edits and these changes have been made your planograms are ready for implementation at stores.
Customers get regular scoping and consulting sessions to make sure that we focus our efforts on offering genuine value to the whole category. We do this to build relationships with retailers in such a way that you become a trusted and therefore influential advisor for the category. These scoping sessions, whilst advisory in nature, ensure that our tactical outputs amplify your category management strategy.
Data is the starting point of category management. The data collection and setup step
We do a thorough cross-category analysis to discover trends in the category data that will help us negotiate for more shelf space for your products. This analysis forms the foundation of the strategy supporting tactics that aim to improve the categories overall performance.
For supplier customers who want to analyse their categories' assortment, we use specialised assortment optimisation software to identify slow movers and opportunity gaps in each category. Already have an assortment? Customers can also pass assortments to us and we will optimise from there.
Our team will propose strategy supporting tactics which, with your approval, can be worked into your planogram designs. The tactics that we recommend aim to contribute to the retailer's overall category performance while making a data-driven argument for allocating more space to your products.