Our processes are best in class and are documented according to the expertise gained from our experience. This professional approach offers your business peace of mind.
data driven
Our tactical category management outputs deliver exceptional results because they are developed by trained consultants who use specialised data-driven software.
speed to delivery
To build an effective category management capability can be time consuming and costly. At DotActiv we can deploy the talent and software that you need in record time.
21
Years in Category Management
2419200
Planograms Created
187
Categories We've Worked On
How We Work With Retailers:
Each element of the category management process is interdependent which is why our services stem from our powerfully integrated software. Our services are designed to bring your category management strategy to life.
1. Scoping Session
Customers get regular scoping and consulting sessions to make sure that we focus our efforts on the right stores and categories. These scoping sessions, whilst advisory in nature, ensure that our tactical outputs amplify your category management strategy.
2. Data Collection and Setup
Data is the starting point of category management. The data collection and setup step includes setting up your data base and populating it with sales, product and fixture information. The database is populated automatically through integration and our service includes cleaning classifying the data.
3. Cross Category Analysis
We do a thorough cross category analysis to discover specific trends in your category data. This analysis often forms the foundation of the tactical plans and strategies that come to life in your assortments, floor plans and planograms later on.
Our team will propose strategy supporting tactics which, with your approval, can be worked into your planogram designs in order to build traffic, increase revenue and most importantly increase the profitability of your stores.
We do a thorough cross-category analysisto discover trends in the category data that will help us negotiate for more shelf space for your products. This analysis forms the foundation of the strategy supporting tactics that aim to improve the categories overall performance.
4. Assortment Optimisation
For supplier customers who want to analyse their categories' assortment, we use specialised assortment optimisation software to identify slow movers and opportunity gaps in each category. Already have an assortment? Customers can also pass assortments to us and we will optimise from there.
5. Recommended Tactical Plans
Our team will propose strategy supporting tactics which, with your approval, can be worked into your planogram designs. The tactics that we recommend aim to contribute to the retailer's overall category performance while making a data-driven argument for allocating more space to your products.
6. We Generate Your Planograms
After you have given us approval on merchandising principles and tactical strategies our experienced space planners will create your compelling data-driven planograms quickly and efficiently.
Leaders Trust Our Service
Leading retailers and suppliers rely on our category management solutions to help them create localised assortments, planograms, floor plans and more. Interested in learning how we can help your business? Contact us for a free online consultation:
