The DotActiv team comprises category management experts lending their retail experience and knowledge to create well-researched and in-depth articles.
Blog Post by DotActiv Team
DotActiv TeamApr 21, 2022 9:18:41 AM9 min read
5 Ways To Use Merchandising Data to Boost Your Retail Optimisation
John McAteer, the author of Data-driven Merchandising: Moving From An Art To A Science To ...
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DotActiv TeamApr 19, 2022 7:03:01 PM8 min read
The Who's Who of the Retail Zoo: What You Can Achieve With Market Data
From one angle, market data can appear a daunting and vague term. That's especially true ...
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DotActiv TeamApr 15, 2022 12:48:41 PM9 min read
How Retailers Use Seasonal Products to Improve Your Shopping
Have you ever been annoyed when retailers start playing Christmas music in October? Or ...
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DotActiv TeamApr 14, 2022 6:26:27 PM11 min read
Demand, Meet Supply. The Pros and Cons of Buyer vs Supply Chain Data
When it comes to sharing and analysing sales data, it's a well-known fact that retailers ...
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DotActiv TeamApr 12, 2022 6:10:00 PM6 min read
The Bond Between Clustering, Assortment, Inventory and Space
As much as the category management process consists of individual steps - DotActiv ...
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DotActiv TeamApr 5, 2022 4:27:29 PM8 min read
Category Management - The Reason The Milk Isn’t Where It Used To Be
It’s a Thursday. 5:30 pm. You’ve just knocked off from work and are on your way home when ...
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DotActiv TeamMar 31, 2022 1:08:05 PM5 min read
[Infographic] 6 Merchandising Strategies That Increase Category Sales
Merchandising strategies* continue to play a crucial role in your retail success. From ...
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DotActiv TeamFeb 18, 2022 5:38:23 PM10 min read
A Supplier's Guide To Improved Shelf Space Management
Managing the shelf space given to your products is a valuable skill. Of that, there is no ...
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DotActiv TeamFeb 15, 2022 3:45:00 PM7 min read
3 Ways To Use Customer Data To Improve Your Sales
We can not emphasise enough that your retail data is the lifeblood of your business. ...
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DotActiv TeamFeb 11, 2022 3:45:00 PM7 min read
4 Ways Category Management Can Help Improve The Shopper Experience
Category management plays a significant role in the effectiveness of your store. Why? ...
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