Kyle Dorfling Oct 26, 2016 3:24:52 PM 3 min read

Why Data-Driven Floor Planning Makes Good Business Sense

Floor Planning Makes Good Business Sense.jpg

Life is busy and sometimes shopping for essentials hardly constitutes the highlight of your day. Saving your customers time while making a fair profit means that you need to consider both the customer’s needs, as well as your own. Data-driven floor planning provides an answer for achieving both better shopping experiences and increased sales. In this blog, we will be looking at some of the mutual, and not so mutual, benefits of careful data-driven floor planning. The benefits include:

  • Draw shoppers through your stores
  • Categories complement each other
  • Logical floor layouts
  • Reduce floor congestion
See how our floor planning software creates data-driven floor plans

 

1  |   Draw shoppers through your stores

Careful-Data-Driven-Floor-Planning-Makes-Good-Business-Sense.-Here’s-Why-Draw-people-into-your-store.jpgEver wondered why retailers often merchandise some of the most basic (high volume) items at the back of the store? This is a floor planning tactic and it works. Data-driven floor plans can be used to draw shoppers through stores, causing them to pass a greater number of items which are then more likely to make their way into the shopper's basket. This particular tactic benefits the retailer more than the shopper.

 

2  |   Categories complement each other

Careful-Data-Driven-Floor-Planning-Makes-Good-Business-Sense.-Here’s-Why-Compliment-products.jpgFloor planning ensures that the categories in an aisle complement each other. For example: by positioning the chips category across the way from the soft drink category would make good sense because they are often shopped together. By looking at your space planning holistically (macro space planning) both the retailer and shopper get to benefit.

 

 

3  |   Logical floor layouts

Careful-Data-Driven-Floor-Planning-Makes-Good-Business-Sense.-Here’s-Why-Logical-floor-plan.jpgBy positioning categories in a way that conforms to customers’ expectations, floor planning represents a way of ensuring that customers can navigate through the store and find what they are looking for. By creating shopper-friendly layouts where the flow and order of the categories make sense to customers, navigational frustrations can be avoided. As such, carefully planning how your store is laid out can increase customer satisfaction.

 

 

4  |   Reduce floor congestion

Reduce-floor-congestion.jpgStrategic positioning also serves to reduce the level of foot traffic which customers might otherwise experience during peak hours. When floor planning is done smartly, stores don't seem as busy as they truly are during peak trading hours. Since these timeframes represent a great opportunity for increased sales, making sure that customers do not opt for a rival store to avoid a chaotically busy store, certainly adds to the in-store shopping experience.

 

5  |  The combination

Careful-Data-Driven-Floor-Planning-Makes-Good-Business-Sense.-Here’s-Why-Combination.jpgThe combination of logical floor layouts, reduced floor congestion, complementing aisles and a lack of navigational frustration is bound to contribute positively to both the in-store shopping experience of your stores and your bottom line (happy customers and happy shareholders).

 

 

 

Conclusion

In an increasingly competitive market, retailers need to consider the ways in which retail data can be used to drive floor planning and therefore provide a competitive advantage. After all, store space is one of the biggest expenses for retailers so ensuring that this space is optimised should be a priority.

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Kyle Dorfling

Kyle joined DotActiv in 2009. Since then, he has worked across multiple departments and gained extensive experience across multiple facets of the business before becoming DotActiv’s CMO. He was appointed CEO (Acting Chief Executive Officer) in 2021. Kyle is responsible for leading the board and our management team by setting and overseeing the overall strategy of the business. He is known for his deep passion for servant leadership and lifelong learning. As Acting CEO, Kyle has assumed the full powers and responsibilities which come with the role of CEO and his appointment will become permanent in 2022 when specific criteria have been met. On a personal note, Kyle loves spending quality time with his nearly 3-year-old son, Troy. He also has a passion for health & fitness, life-long studies and spending quality time with family and friends.