WHY SHOULD YOU CHOOSE A DOTACTIV SOLUTION?
We’ll create a customised category-based cluster plan that enables you to tailor your category to the needs of local shoppers and provide a better shopping experience.
When you choose DotActiv, you can expect a mixture of the following:
WHAT CAN YOU EXPECT?
We’ll understand your clustering needs and recommend grouping variables to help you achieve your goals.
We benchmark your existing clustering efforts against industry best practices to understand where you are as a business and what you need to do to improve.
We’ll deliver a cluster plan for your category based on our algorithm. We also have measures to determine the optimal number of clusters for each product category.
We’ll analyse and profile your clusters to highlight preferences and spending patterns at all levels of the consumer decision tree.
WHAT DOTACTIV EXPECTS FROM YOU
- 01 An Integrated Database
- 02 Store Information
- 03 Store Profiling Information
- 04 Brand Profiling Information
- 05 Clustering Goals
- 06 Measurable Objectives
- 07 Cluster Cap Information