Darren Gilbert

With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company.

Blog Post by Darren Gilbert

Darren Gilbert Jan 19, 2022 5:26:38 PM 11 min read

Product Spotlight: Unpacking Live Graphs and Analysis Grids

When building planograms for any category, it's critical to receive real-time feedback. ...
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Darren Gilbert Dec 9, 2021 11:45:00 AM 9 min read

Product Spotlight: How To Use DotActiv’s New Floor Optimizer Tool

There is no doubt about the following points - the retail industry is fast-paced. It’s ...
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Darren Gilbert Sep 23, 2021 12:47:15 PM 12 min read

Services Spotlight: Our Formula For Fast, Predictable Impact

There are many moving parts to effective category management. That's why many may view ...
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Darren Gilbert Aug 11, 2021 4:06:37 PM 13 min read

Services Spotlight: How We Deliver Quality and Convenience Remotely

There is no doubt COVID-19 has negatively impacted all businesses across the globe, ...
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Darren Gilbert Mar 16, 2021 6:31:31 PM 16 min read

5 Mistakes To Avoid When Setting Up Your Category Hierarchy

Your category hierarchy plays a crucial role in your success as a retailer. If you don't ...
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Darren Gilbert Mar 9, 2021 5:34:14 PM 17 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
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Darren Gilbert Mar 3, 2021 12:05:25 PM 12 min read

Can Consumer Decision Trees Help Boost Customer Loyalty?

A consumer decision tree plays an integral role in allowing you to learn more about how ...
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Darren Gilbert Feb 18, 2021 4:44:59 PM 13 min read

Are Your Merchandising Displays Working For Your Business?

The merchandising displays you use in-store can go a long way to helping you achieve your ...
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Darren Gilbert Feb 2, 2021 5:37:17 PM 13 min read

How Can Category Management Help You Grow Your Product Categories?

Are you a retailer looking to grow your product categories and increase your bottom line? ...
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Darren Gilbert Jan 21, 2021 5:23:50 PM 12 min read

How Suppliers Can Use Planograms to Increase Their Bargaining Power

Did you know that as a retail supplier, you can wield enormous influence over your ...
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