Darren Gilbert

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With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.

Blog Post by Darren Gilbert

Darren Gilbert Jun 30, 2022 11:51:23 AM 6 min read

Product Spotlight: Get Access To DotActiv Free Planogram Templates

We understand the logic all too well. Before you purchase anything, you want to test it ...
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Darren Gilbert Jun 28, 2022 8:49:10 AM 11 min read

[Infographic] 4 Merchandising Techniques All Retailers Should Know

If you work in retail, there shouldn't be any debate about the importance of ...
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Darren Gilbert Jun 17, 2022 11:00:00 AM 20 min read

How Assortment Planning Influences Your Planogramming Efforts

Building and implementing data-driven planograms can help you reach your goals and ...
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Darren Gilbert Jun 8, 2022 2:36:04 PM 16 min read

A Guide To Product Segmentation in 2022

If you're looking to grow your market share, you have more than a couple of options ...
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Darren Gilbert May 10, 2022 2:15:34 PM 12 min read

Server Hosting: When Is It A Good Idea For You To Host Your Own?

Data security is of critical concern to any business, regardless of the industry. You ...
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Darren Gilbert May 4, 2022 5:02:51 PM 15 min read

Planograms: Where Did They Come From And Where Are They Going?

If you work in retail, you’ve probably come across more than one planogram before. But ...
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Darren Gilbert Apr 29, 2022 2:26:57 PM 16 min read

These Four Elements Are Critical For Store Operations Success

Managing or opening a store is never an easy task. We know that because we've played a ...
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Darren Gilbert Apr 13, 2022 7:21:07 PM 14 min read

Product Spotlight: How Data Transfer Occurs in DotActiv Software

As a retailer, your data is the lifeblood of your business. It helps you cluster your ...
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Darren Gilbert Apr 6, 2022 6:02:24 PM 18 min read

5 Retail Data Types To Understand In Your Business

If you’ve read any of the previous articles on the DotActiv retail blog, you’ll have ...
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Darren Gilbert Mar 25, 2022 4:55:21 PM 10 min read

3 Reasons Why A Data-driven Retail Floor Plan Is A Must

Stocking the right products and merchandising them appropriately on a shelf helps you ...
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