
With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.
Blog Post by Darren Gilbert
Darren Gilbert
Mar 14, 2023 9:00:00 AM
6
min read
4 Reasons To Prioritize Efficient Assortment Management in 2023
According to an October 2022 survey commissioned by Deloitte, only one-third of the 50 ...
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Darren Gilbert
Feb 22, 2023 3:18:32 PM
7
min read
What Retailers Are Missing Out On By Ignoring Clustering
If you're a retailer who has yet to begin to complete a clustering exercise, you're ...
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Darren Gilbert
Feb 9, 2023 9:37:59 PM
7
min read
Software Spotlight: Unpacking DotActiv's Range Optimizer Rules
If you can offer your customers the products they want, when they want, at the price they ...
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Darren Gilbert
Feb 8, 2023 5:55:15 PM
8
min read
Software Spotlight: Setting Up DotActiv’s Floor Optimizer Tool
Floor plans don’t get the attention they deserve. Instead, that’s reserved for ...
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Darren Gilbert
Jan 27, 2023 4:30:24 PM
9
min read
4 Best Practices For Effective Retail Database Management
Let's assert the following point: your data is essential to your success as a retail ...
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Darren Gilbert
Dec 8, 2022 5:02:23 PM
9
min read
5 Visual Merchandising Tips to Implement In-Store
The legend goes that when department store Marshall Field's shifted from wholesale to ...
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Darren Gilbert
Nov 29, 2022 5:11:28 PM
7
min read
Why Planogram Maintenance Matters
Continuous planogram maintenance* is vital for your short- and long-term retail success. ...
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Darren Gilbert
Nov 24, 2022 2:51:11 PM
7
min read
Understocking or Overstocking? Here’s How You Can Prevent Both
There is a fine line between understocking and overstocking your store. On the one hand, ...
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Darren Gilbert
Nov 17, 2022 2:47:47 PM
10
min read
5 Key Fundamentals Of An Efficient Consumer Decision Tree
There are many valid reasons for building consumer decision trees for your categories. ...
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Darren Gilbert
Nov 15, 2022 3:37:55 PM
9
min read
How Often Should You Update Your Store Floor Plan?
Here's a question about a store floor plan that keeps coming up: how often should you ...
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