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Darren Gilbert

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With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.

Blog Post by Darren Gilbert

Darren Gilbert Nov 29, 2022 5:11:28 PM 7 min read

Why Planogram Maintenance Matters

Continuous planogram maintenance* is vital for your short- and long-term retail success. ...
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Darren Gilbert Nov 24, 2022 2:51:11 PM 7 min read

Understocking or Overstocking? Here’s How You Can Prevent Both

There is a fine line between understocking and overstocking your store. On the one hand, ...
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Darren Gilbert Nov 17, 2022 2:47:47 PM 10 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
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Darren Gilbert Nov 15, 2022 3:37:55 PM 9 min read

How Often Should You Update Your Store Floor Plan?

Here's a question about a store floor plan that keeps coming up: how often should you ...
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Darren Gilbert Nov 10, 2022 3:02:57 PM 5 min read

3 Reasons Why Retail Space Management Matters

As a practice - retail space management - the efficient control of your retail space - is ...
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Darren Gilbert Nov 8, 2022 2:26:17 PM 8 min read

Why Planogram Compliance Is Critical For Retail Management

We would argue that the planogram is one of the most vital category management tools ...
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Darren Gilbert Oct 25, 2022 4:24:28 PM 7 min read

Why Your Space Planning and Retail Merchandising Need To Connect

The word 'merchandising' seems straightforward. If you're in retail, a simplistic way of ...
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Darren Gilbert Oct 18, 2022 5:02:40 PM 10 min read

5 Critical Factors to Consider For Category Planning

For all the talk about how to find retail success, there is only one way to achieve it. ...
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Darren Gilbert Oct 6, 2022 4:59:14 PM 9 min read

5 Questions to Ask About Your Product Assortment

There are only a few things more critical to your long-term success than your product ...
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Darren Gilbert Sep 27, 2022 5:24:21 PM 10 min read

Unpacking the 6-step Category Management Process

Category management is vital to consider if you work in the retail industry*. Why? When ...
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