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Darren Gilbert

Darren Gilbert

With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company.

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5 Mistakes To Avoid When Setting Up Your Category Hierarchy

By | on 16, Mar 2021 |   SKUs Category Hierarchy

Your category hierarchy plays a crucial role in your success as a retailer. If you don't spend enough time learning how best to present your products to your customers, you can, quite easily, find you[...]

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5 Key Fundamentals Of An Efficient Consumer Decision Tree

By | on 09, Mar 2021 |   SKUs Consumer Decision Trees

There are many valid reasons for building consumer decision trees for your categories. For one, they allow you to organise your products logically. They also allow for a more enjoyable shopping experi[...]

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Can Consumer Decision Trees Help Boost Customer Loyalty?

By | on 03, Mar 2021 |   Consumer Decision Trees Customer Loyalty

A consumer decision tree plays an integral role in allowing you to learn more about how your customers shop in your store. You can also use them to understand customer buying habits and their decision[...]

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Are Your Merchandising Displays Working For Your Business?

By | on 18, Feb 2021 |   Merchandising Retail Data Merchandising Displays

The merchandising displays you use in-store can go a long way to helping you achieve your objectives. How? Let's say one of your objectives is to increase your sales. With the right display and the me[...]

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How Can Category Management Help You Grow Your Product Categories?

By | on 02, Feb 2021 |   SKUs Product Category

Are you a retailer looking to grow your product categories and increase your bottom line? Do you want to please your customers and create repeat shoppers? If you are, then you're in luck because there[...]

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How Suppliers Can Use Planograms to Increase Their Bargaining Power

By | on 21, Jan 2021 |   Planograms Suppliers

Did you know that as a retail supplier, you can wield enormous influence over your clients? Maybe even more than you know. What's more, you can increase your bargaining power as you cultivate your wor[...]

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When Should You Introduce a New Product Category?

By | on 19, Jan 2021 |   Assortment Planning SKUs Product Category

So you’re interested in introducing a new product category into your store because you hope it’ll bring you increased profits and show customers you can offer them more. Both are good reasons to bring[...]

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Services Spotlight: Your Software Account Advisor Ensures Success

By | on 08, Dec 2020 |   Category Management Services

Introducing a category management solution into your business is not a simple process. There are many working parts, and by not having them all in place, you will struggle to reap the full benefits. F[...]

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A Merchandiser's Guide to In-Store Planogram Implementation

By | on 26, Nov 2020 |   Planogram Implementation

A data-driven planogram is critical to your success as a retailer. After all, without data, all you have is a pretty picture. You also have no understanding of where to place products on-shelf or how [...]

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DotActiv Helps Food Lover's Market With Flagship Store Opening in Eastern Cape

By | on 24, Nov 2020 |   Flagship Store

At the beginning of 2020, Food Lover’s Market announced that it was planning to open a new flagship store in Eastern Cape. Situated at the Moffett Retail Park in Port Elizabeth, the store opened in No[...]

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