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Darren Gilbert

With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company. He has a Bachelor of Arts in International Studies from the University of Stellenbosch.

Blog Post by Darren Gilbert

Darren Gilbert Mar 14, 2023 9:00:00 AM 6 min read

4 Reasons To Prioritize Efficient Assortment Management in 2023

According to an October 2022 survey commissioned by Deloitte, only one-third of the 50 ...
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Darren Gilbert Feb 22, 2023 3:18:32 PM 7 min read

What Retailers Are Missing Out On By Ignoring Clustering

If you're a retailer who has yet to begin to complete a clustering exercise, you're ...
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Darren Gilbert Feb 9, 2023 9:37:59 PM 7 min read

Software Spotlight: Unpacking DotActiv's Range Optimizer Rules

If you can offer your customers the products they want, when they want, at the price they ...
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Darren Gilbert Feb 8, 2023 5:55:15 PM 8 min read

Software Spotlight: Setting Up DotActiv’s Floor Optimizer Tool

Floor plans don’t get the attention they deserve. Instead, that’s reserved for ...
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Darren Gilbert Jan 27, 2023 4:30:24 PM 9 min read

4 Best Practices For Effective Retail Database Management

Let's assert the following point: your data is essential to your success as a retail ...
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Darren Gilbert Dec 8, 2022 5:02:23 PM 9 min read

5 Visual Merchandising Tips to Implement In-Store

The legend goes that when department store Marshall Field's shifted from wholesale to ...
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Darren Gilbert Nov 29, 2022 5:11:28 PM 7 min read

Why Planogram Maintenance Matters

Continuous planogram maintenance* is vital for your short- and long-term retail success. ...
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Darren Gilbert Nov 24, 2022 2:51:11 PM 7 min read

Understocking or Overstocking? Here’s How You Can Prevent Both

There is a fine line between understocking and overstocking your store. On the one hand, ...
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Darren Gilbert Nov 17, 2022 2:47:47 PM 10 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
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Darren Gilbert Nov 15, 2022 3:37:55 PM 9 min read

How Often Should You Update Your Store Floor Plan?

Here's a question about a store floor plan that keeps coming up: how often should you ...
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