In September 2021, we launched a revamped DotActiv Partner Program. We want to invite category management experts who are looking to grow their business[...]
There are many moving parts to effective category management. That's why many may view and experience it as complicated. However, there is also an opportunity here. Any complicated problem is solvable[...]
There is no doubt COVID-19 has negatively impacted all businesses across the globe, regardless of the industry. In reality, it has become a cliché to point out. The reason we are doing that is to juxt[...]
Your category hierarchy plays a crucial role in your success as a retailer. If you don't spend enough time learning how best to present your products to your customers, you can, quite easily, find you[...]
There are many valid reasons for building consumer decision trees for your categories. For one, they allow you to organise your products logically. They also allow for a more enjoyable shopping experi[...]
A consumer decision tree plays an integral role in allowing you to learn more about how your customers shop in your store. You can also use them to understand customer buying habits and their decision[...]
The merchandising displays you use in-store can go a long way to helping you achieve your objectives. How? Let's say one of your objectives is to increase your sales. With the right display and the me[...]
Are you a retailer looking to grow your product categories and increase your bottom line? Do you want to please your customers and create repeat shoppers? If you are, then you're in luck because there[...]
Did you know that as a retail supplier, you can wield enormous influence over your clients? Maybe even more than you know. What's more, you can increase your bargaining power as you cultivate your wor[...]
So you’re interested in introducing a new product category into your store because you hope it’ll bring you increased profits and show customers you can offer them more. Both are good reasons to bring[...]
Introducing a category management solution into your business is not a simple process. There are many working parts, and by not having them all in place, you will struggle to reap the full benefits. F[...]
