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Tanya Van Der Merwe

Tanya Van Der Merwe

Tanya joined DotActiv at the beginning of 2018. She currently oversees the Makro General Merchandise account. Makro is a wholesaler chain and subsidiary of Massmart that has international ties to Walmart.

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Shelf Placement: The Culmination of Strategy & A POP Moment of Truth

By | on 30, Apr 2021 |   Planograms SKUs

Excellent shelf placement is critical for your stores for this simple fact: what happens on the shelf is the moment of truth. It’s the culmination of all of your planning. It’s where your customers wi[...]

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How Do You Know If You Stock the Right Product Mix?

By | on 01, Aug 2019 |   Assortment Planning

Ensuring you offer the correct product mix at the right time, right place, at the right price and to the right customers is vital to surviving in a competitive retail environment. By selecting a caref[...]

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Here's How to Read A Planogram

By | on 26, Jun 2019 |   Planogram Software

Planograms are important visual tools for communicating shelf plans. However, when read and interpreted correctly, planograms can provide so much more valuable information than just how products shoul[...]

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