Blog Post by Kyle Dorfling
Kyle DorflingNov 1, 2016 4:40:47 PM5 min read
4 Unconventional Elements to Include In Your Retail Marketing Strategy
Marketing is about so much more than placing ads; it's about aligning all stakeholders ...
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Kyle DorflingOct 26, 2016 3:24:52 PM2 min read
Why Data-Driven Floor Planning Makes Good Business Sense
Life is busy and sometimes shopping for essentials hardly constitutes the highlight of ...
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Kyle DorflingOct 18, 2016 1:03:45 PM2 min read
[Press Release] DotActiv Is A Global Player In Category Management
In 2016 Q1, Q2 and Q3 we have seen that retailers, manufacturers, suppliers and ...
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Kyle DorflingAug 31, 2016 5:07:38 PM4 min read
Three Space Planning Pitfalls Which Destroy Shopping Experiences
We have all experienced a terrible shopping experience at some point or another. Whether ...
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Kyle DorflingAug 23, 2016 1:53:27 PM< 1 min read
Meet Analitika, Our Category Management Partners in Serbia
We are pleased to be partnering with the team from Analitika to help the Serbian retail ...
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Kyle DorflingAug 22, 2016 4:43:16 PM4 min read
6 Tips For Building A High-Performance Space Planning Team
So you have been tasked with creating or improving a retail space planning team, and you ...
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Kyle DorflingMar 10, 2016 3:37:36 PM2 min read
[Infographic] What Space Planning Going Central Means For Suppliers
Generally speaking, retailers are taking central control of their space planning - this ...
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Kyle DorflingMar 8, 2016 3:09:51 PM1 min read
Personal Care And Pharmacy Can Expect Steady Growth Through To 2020
The personal care and pharmacy market can expect steady growth through 2020. This ...
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Kyle DorflingMar 4, 2016 2:06:34 PM1 min read
The Sheer Size Of These Ten Pharmaceutical Deals Is Astonishing
When Facebook acquired WhatsApp at a value of $19 Billion US Dollars in cash and stock ...
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Kyle DorflingFeb 5, 2016 3:53:54 PM1 min read
Field Marketing: How It Influences Decisions At The Point of Purchase
Have you ever heard the saying by David Packard: "Marketing is too important to leave to ...
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