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Kyle Dorfling

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Kyle joined DotActiv in 2009. He gained experience across multiple facets of the business before his appointment as Acting CEO in 2021.

Blog Post by Kyle Dorfling

Kyle DorflingNov 1, 2016 4:40:47 PM5 min read

4 Unconventional Elements to Include In Your Retail Marketing Strategy

Marketing is about so much more than placing ads; it's about aligning all stakeholders ...
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Kyle DorflingOct 26, 2016 3:24:52 PM2 min read

Why Data-Driven Floor Planning Makes Good Business Sense

Life is busy and sometimes shopping for essentials hardly constitutes the highlight of ...
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Kyle DorflingOct 18, 2016 1:03:45 PM2 min read

[Press Release] DotActiv Is A Global Player In Category Management

In 2016 Q1, Q2 and Q3 we have seen that retailers, manufacturers, suppliers and ...
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Kyle DorflingAug 31, 2016 5:07:38 PM4 min read

Three Space Planning Pitfalls Which Destroy Shopping Experiences

We have all experienced a terrible shopping experience at some point or another. Whether ...
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Kyle DorflingAug 23, 2016 1:53:27 PM< 1 min read

Meet Analitika, Our Category Management Partners in Serbia

We are pleased to be partnering with the team from Analitika to help the Serbian retail ...
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Kyle DorflingAug 22, 2016 4:43:16 PM4 min read

6 Tips For Building A High-Performance Space Planning Team

So you have been tasked with creating or improving a retail space planning team, and you ...
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Kyle DorflingMar 10, 2016 3:37:36 PM2 min read

[Infographic] What Space Planning Going Central Means For Suppliers

Generally speaking, retailers are taking central control of their space planning - this ...
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Kyle DorflingMar 8, 2016 3:09:51 PM1 min read

Personal Care And Pharmacy Can Expect Steady Growth Through To 2020

The personal care and pharmacy market can expect steady growth through 2020. This ...
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Kyle DorflingMar 4, 2016 2:06:34 PM1 min read

The Sheer Size Of These Ten Pharmaceutical Deals Is Astonishing

When Facebook acquired WhatsApp at a value of $19 Billion US Dollars in cash and stock ...
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Kyle DorflingFeb 5, 2016 3:53:54 PM1 min read

Field Marketing: How It Influences Decisions At The Point of Purchase

Have you ever heard the saying by David Packard: "Marketing is too important to leave to ...
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