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Kyle Dorfling

Kyle joined DotActiv in 2009. He gained experience across multiple facets of the business before his appointment as Acting CEO in 2021.

Blog Post by Kyle Dorfling

Kyle DorflingFeb 2, 2016 5:34:54 PM2 min read

The Basic Elements of Field Marketing

Yesterday we discussed six ways brands are benefiting from field marketing. It's common ...

Kyle DorflingFeb 1, 2016 1:34:14 PM3 min read

6 Ways Field Marketing Is Helping Brands Get Ahead

The key differences between Field Marketing, Field Sales, Merchandising and Trade ...

Kyle DorflingSep 25, 2015 4:00:29 PM3 min read

Category Management Professionals Ask Us This Question The Most

Building an internal category management capability is no easy task. Retailers and ...

Kyle DorflingJun 25, 2015 3:12:33 PM3 min read

Here's Some Planogram Basics [Video]

In this video we will be showing you some of the planogram basics so that you will know ...

Kyle DorflingMay 26, 2015 1:20:00 PM3 min read

Why Planogram Software is Critical For Effective Stock Replenishment

In our previous blog post, we mentioned that cross-merchandising is best communicated ...

Kyle DorflingMay 22, 2015 4:09:00 PM2 min read

3 Ways Cross Merchandising Drives Additional In-Store Sales

Cross-merchandising is a practical tactic that category managers use to drive additional ...

Kyle DorflingMay 19, 2015 2:55:00 PM2 min read

The Planogram: It's Actually A Store Planning Secret Weapon

A planogram is much more than a pretty picture. For many retail planning professionals, ...

Kyle DorflingMay 18, 2015 3:55:59 PM2 min read

How Category Management Creates an Amazing Shopping Experience

Successful retailers have one thing in common: they always offer an amazing shopping ...

Kyle DorflingMay 16, 2015 3:37:09 PM1 min read

How Category Management [Secretly] Influences Consumer Behaviour

Category management is the art and science of planning stores categories in such a way ...

Kyle DorflingMay 12, 2015 5:26:00 PM< 1 min read

What is a planogram?

What is a planogram and what purpose does it serve?

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