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Darren Gilbert

Darren Gilbert

With over 10 years of writing and marketing experience, Darren joined DotActiv in 2017 as a content writer where he was responsible for producing blogs, Ebooks and more. He has since worked himself up to the role of content manager, where he oversees all and any content produced by the company.

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How Suppliers Can Add Value with Category Management

By | on 05, Jul 2018 |   Category Management Suppliers

While the adage - two heads are better than one - is a tired cliche, it still serves a purpose. That’s especially true if you were to use it when referencing category management. Or, if you were discu[...]

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Why Suppliers Must Provide Their Account Managers With Retail Training

By | on 03, Jul 2018 |   Retail Training Suppliers

There is no doubt about the fact that the retail industry is hard. In fact, it can be brutal. Considering that, as a supplier, you’d want to equip your key account managers with the best retail traini[...]

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What Suppliers Need To Be Doing Around Merchandising

By | on 29, Jun 2018 |   Merchandising Suppliers

A retailer-supplier relationship must be built on, among other things, trust. More than that, it should be personal. That makes sense if you consider the consequences of a broken supply chain. Of cour[...]

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Why Retail Training is a Must (For Retailers and Suppliers)

By | on 27, Jun 2018 |   Retail Training Suppliers

No matter who you are, if you work in the retail industry, you’ll benefit from enrolling in, and completing, a retail training course. Of course, that much should be obvious - if you’re a retailer who[...]

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What To Expect From a Good Retail Training Course

By | on 14, Jun 2018 |   Category Management Retail Training

Considering the pace at which things change within retail, as well as the fierce nature of the industry, it’s critical that you keep ahead. An easy way of doing that is through self-education. In this[...]

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4 Retail Metrics to Monitor To Ensure Store Success

By | on 11, Jun 2018 |   Inventory Management Retail Data

It should be comforting to know that if you’re struggling to find out what’s going with your business, you only need to look at your data. By that, we mean, look at your retail metrics. And, if you’ve[...]

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A Beginner’s Guide to Tracking GMROI in DotActiv

By | on 08, Jun 2018 |   Inventory Management Retail Data

Measuring your KPIs allows you an opportunity to gain an edge over your competition. Of course, you do need to ensure you’ve adopted the correct KPIs. After all, KPIs that work for one retail business[...]

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Prestige Pricing 101: Here’s What You Need To Know

By | on 04, Jun 2018 |   Store Management

The pricing strategy you choose has a ripple effect on the rest of your business. Choose to price your products too low, and you could find yourself understating your value. Meanwhile, select a strate[...]

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How Measuring GMROI Can Lead To Improved Store Performance

By | on 01, Jun 2018 |   Inventory Management Retail Data

GMROI is a powerful tool when used appropriately. In fact, there is even the argument that it’s the most important retail metric out there. That’s a debate for another time. Suffice to say; there is a[...]

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You’ve Purchased Category Management Software. Now What?

By | on 28, May 2018 |   Category Management

So you’ve heard that to be competitive as a retailer, you need to get into the category management game. You’d be right. That said, you may have also heard that it’s complicated to understand. That’s [...]

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