Why Data-Driven ­Clusters, ­Assortments and Space ­Planning is Critical For ­Responding to ­Changes in Consumer Demand During the Global COVID-19 ­Pandemic

[Ebook] Consumer demand is fluctuating more rapidly now than ever before. Learn why Category Management is critical for responding quickly and efficiently to these changes

Based on experience with our combined userbase of over 2000 retail professional users in more than 110 countries, we have found that our customers have prioritised equipping themselves with the talent, knowledge, tools and processes required to efficiently predict and respond to changes in consumer demand. The global COVID-19 pandemic has merely amplified changes in consumer demand in that the fluctuations have been faster and more severe.

With faster and more severe fluctuations in consumer demand, we have experienced a heightened prioritisation of category management as a mechanism to improve responsiveness.









Planogram Highlight


Respond to Changes in Consumer Demand Faster and Better

  • To respond to unprecedented changes in consumer demand retailers and suppliers are prioritising rapid, regular and data-driven changes to their assortments and in-store merchandising displays. There is no doubt that the coronavirus outbreak is changing the way consumers think and therefore this is changing how shoppers shop. They are looking to buy items which they were not before and they want to be able to find what they are looking for quickly and easily.

  • Communicating changes to assortments and product space plans is best done with accurate data-driven planograms. This is why efficient category management is more important now than it was before.







We Deliver Remotely

Each aspect of our category management services are delivered remotely and to the same high quality standard as if we have deployed a consultant on-site. The implementation, training and support services which come with DotActiv's category management and team management software products are also delivered online. 

For your convenience, consultations are held through your preferred video conferencing tool. When customers prefer for DotActiv consultants to be deployed on-site, this can be arranged.

Software and Services Delivered Remotely




Remote Team Management Software

DotActiv Activ8 is team management software designed for retailers, suppliers and professional service firms who need to manage their teams across multiple work locations.

During this unprecedented time, your business is under enormous pressure to quickly adapt to remote work models wherever possible. Activ8 will help you drive transparency, accountability and structured management across your teams when transitioning to the remote work model.

We use Activ8 ourselves and we would not have been able to grow our business consistently for the last 5 years in a row without it. We also believe that everyone needs to do their part to provide solutions to help other organisations to respond to COVID-19 so they can remain both productive and profitable.

Sign up to Activ8 now and you’ll get free and unlimited access to the platform for the first four months. Your first 20 users are free ongoing.





Activ8 - 2020






Food Lover's Market Oils Case Study

147% Increase in Sales


Food Lovers Market Case Study



Link Pharmacy Group
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35% Increase in Sales


UPD and Link Pharmacy Case Study







Ultra Liquors Corlett Drive Case Study

39% Increase in Sales


Ultra Liquors Case Study-2





What Our Clients Have To Say


Michael de Beer

Michael de Beer - National Category Buyer for Hot Beverages at Pick n Pay

“Amazing. The DotActiv team know exactly what to do. It didn’t take long at all for you to align to our strategy and visually execute it onto our planograms. You have exceptional energy and your attention to detail is refreshing.”

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Jan van Dijk

Senior Key Accounts Manager at Sunpac

“The real-time assistance and collaboration with the DotActiv team provides us with insight and has transformed the way we approach our category management within Dis-Chem. We are excited to continue working with them and highly recommend their services.”

Food Lover's-1

Stephen van Vuuren

Head of Groceries Department at Food Lover’s Market

“The implementation of data-driven planograms using DotActiv software has been a stepping stone for Food Lovers Market’s growth within the Groceries division. We also implemented automated ordering, which wouldn’t have been possible without DotActiv’s help.”


Mpho Thagisa

Liquor Category Buyer at Makro

“DotActiv has always been professional in their approach while their team is deeply passionate and delivers work of the highest quality. The planograms created using their software has also brought structure and brings Makro’s strategy to life.”


Arjun Sinanna

Category Management Executive at Winner’s Supermarket, Mauritius

“DotActiv’s Enterprise and Professional solutions are very practical and once we get into all of its functionality, we will be able to do great things with this tool."

DotActiv_SPAR Testimonial

Ben Lubbe

Retail Operations Manager at SPAR, Pharmacy at SPAR

“Thank you for everything you have done over the last two days. The special input and hands-on hard work are really appreciated. Thumbs up to the team at DotActiv.”


Wayne Taylor

National Sales Manager, Haircare at Amka

“The planograms created using DotActiv’s software have added immense value to Amka’s business. We’ve made incredible inroads with the Spar Group. The Group also recently created their national planograms, and for the first time, requested input from us based off the planograms built in DotActiv.”


Ron Schutte

Head of Assortment and Micro Space Planning at Pick n Pay

“DotActiv has allowed Pick n Pay to deliver more as a team. Their planogram deliverables and support relationships have also always been a top priority, which allows us to have full confidence in them and their abilities.”


Frans Clarke

Home Softs Department Planner at Jet

“Karmi and Skye from DotActiv are valuable associates to the Jet team. Their ability to work with minimal supervision and commitment to exceed our expectations reflects directly in their performance. They’ve shown lots of commitment to understand the product so they can create the most optimal planogram possible.”


Mark Calderwood

Chain Executive at CNA

“No matter who you’re dealing with at DotActiv, there is always care and attention in all that they do. In my point of view, the standard that DotActiv provides is on the highest degree, and from my experience, know that others do not have the same desire and passion to deliver.”

Diageo (1)

Victoria Parker

Head of Global Off Trade Customer Marketing, Diageo

“I would like to thank DotActiv for their ongoing support and for being an excellent partner during the recent range planning project between Diageo and Shoprite/ Checkers. I’d highly recommend them as a partner for any future work.”


Belinda Craig

Trade Marketing Manager, GSK

"DotActiv's category management services are amazing. Their consultants always go above and beyond by getting outputs done on time."


Jacqueline Kinnaird

Trade Promotion and Activations Manager at Indigo Brands

"Matthew from DotActiv fits into the team like a true team player and it feels like he is part of Indigo Brands and not just a contractor.

DotActiv does not need supervision, they just get on with what needs to be done and achieved, which is really great especially with the workload we have at the moment."


Su-Marie Annandale

Brand Manager, Clere

“Ilze from DotActiv always delivers insightful reports which are accurate and on time. The reports help the team and I from Clere achieve our goals. I’d recommend DotActiv services to anyone.”

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Giorgi Pirtskhalaishvili

Sales Analyst at Ori Nabiji

“I’d like to thank DotActiv for their outstanding assistance, especially Mia who was very patient with me. I am new to DotActiv and with their help, I was able to quickly achieve my objectives.”

Danone logo testimonial

Heather Goate

Category Marketing Manager, Commercial Sales & Planning at Danone Southern Africa

"Pravashnee and Leané both have fantastic work ethic and are extremely professional. They continue to deliver great service to our Commercial Strategy and Planning team at Danone and are invaluable in helping ensure that we provide high quality outputs to the business, on time. Thank you."


Louise Grove

National Key Account Manager at Amka for Clicks, Pep & Ackerman’s

“I would like to commend Ilze Klopper on her outstanding performance whilst doing work for Amka. Ilze is an absolute pleasure to work with and is always willing to go the extra mile. She understands the sense of urgency and her reports are always timeous and of great value.”

Legend Housewares

Amber Brydon and Dominique du Plessis

Demand Planner & Marketing Specialist at Legend Housewares

"Thank you DotActiv for your excellent support and patience! The training provided has been invaluable, and without the follow up services of Anneri Greyling, we would still be inputting incompatible data and not utilise and benefit from the program to our best ability, so a special thank you is in order."