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Assortment Planning, Product Segmentation

A Modern Guide to Product Segmentation

If you're looking for ways to grow your market share, there are many options available to you. One, you could focus on strengthening your relationship with your customers. That shows you care about them. Two, you could provide shoppers with experiences they can’t find elsewhere. That ensures they’ll return. Or, you could spend your time and money on product segmentation.

Darren Gilbert
By Darren Gilbert
on Nov 14, 2018 4:54:41 PM
   
A Modern Guide to Product Segmentation

If you're looking for ways to grow your market share, there are many options available to you. One, you could focus on...

Darren Gilbert
By Darren Gilbert
on Nov 14, 2018 4:54:41 PM
A Beginner’s Guide to Cycle Stock

Deciding on the amount of inventory to carry to meet customer demand is not an easy task. After all, any decisions you make...

Darren Gilbert
By Darren Gilbert
on Nov 9, 2018 4:15:59 PM
5 Ways to Increase Your Store’s Footfall

In the context of retail, footfall is a critical metric to monitor. That's because footfall is the measure of how many...

Darren Gilbert
By Darren Gilbert
on Nov 7, 2018 4:54:07 PM
How DotActiv Manages the Product Lifecycle

There are generally two distinct approaches you can take when managing the product lifecycle. One: you can complete this...

Darren Gilbert
By Darren Gilbert
on Nov 6, 2018 11:05:08 AM
5 Factors that Affect Your Carrying Costs

Since the carrying costs associated with holding inventory can be significant to your business, you must be circumspect....

Darren Gilbert
By Darren Gilbert
on Nov 5, 2018 4:56:39 PM
What To Consider When Generating SKUs

There are no two ways about it: if you run a retail business, you need to generate SKUs for your products. And if you...

Darren Gilbert
By Darren Gilbert
on Nov 2, 2018 11:45:31 AM
4 Things That An SKU Number Can Help You To Monitor

Stock Keeping Units (SKU) play a critical role in your retail success. However, they are often misunderstood, with many...

Darren Gilbert
By Darren Gilbert
on Oct 29, 2018 4:48:43 PM
Why Planogram Maintenance Matters

While planogram maintenance can play a crucial role in whether you find retail success or not, that doesn’t mean the...

Darren Gilbert
By Darren Gilbert
on Oct 26, 2018 4:03:05 PM
5 Product Classification Mistakes to Avoid

There is real value in completing a product classification exercise. After all, once done, your stores are easier to shop,...

Darren Gilbert
By Darren Gilbert
on Oct 24, 2018 5:15:35 PM
Managing the Complexity of Product Lifecycle Through Software

 If you’re in retail, you have to understand product lifecycle. More importantly, you need to know how to manage the...

Darren Gilbert
By Darren Gilbert
on Oct 22, 2018 5:07:14 PM