Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Marizelle Oosthuizen Jun 24, 2021 3:15:47 PM 13 min read

A Supplier’s Guide To Shelf Space Optimization

If you are a supplier worth their salt, you'll more than likely want to know how to ...
Start Reading
DotActiv Team Mar 25, 2021 4:22:59 PM 14 min read

What Must New Suppliers Know To Get Their Products Listed?

It is one of the most stressful processes for an entrepreneur. When you create a product, ...
Start Reading
Darren Gilbert Jan 21, 2021 5:23:50 PM 12 min read

How Suppliers Can Use Planograms to Increase Their Bargaining Power

Did you know that as a retail supplier, you can wield enormous influence over your ...
Start Reading
Darren A. Smith Jan 27, 2020 2:42:30 PM 9 min read

Haggling Is Not Negotiating

You’ve read that headline and are now in one of three camps. You are either asking ...
Start Reading
Darren Gilbert Dec 6, 2018 10:31:41 AM 12 min read

Slotting Fees: What Suppliers Need to Know

Given that shelf space is a retailer's most prized asset, you’d expect them to guard it ...
Start Reading
Darren Gilbert Sep 21, 2018 3:30:26 PM 10 min read

4 Key Elements For A Successful Field Marketing Strategy

In today’s retail environment, field marketing is an essential arrow in the quiver of any ...
Start Reading
Darren Gilbert Sep 12, 2018 4:05:50 PM 13 min read

6 Negotiation Terms and Fees All Suppliers Should Know

It’s not difficult to sympathise with you if you’re a supplier attempting to negotiation ...
Start Reading
Darren Gilbert Sep 7, 2018 4:07:35 PM 11 min read

A Supplier’s Guide to Product Training For Field Marketers

All retailers must provide their staff with suitable product training. Of that, there is ...
Start Reading
Darren Gilbert Aug 29, 2018 5:41:30 PM 14 min read

How To Improve Your Promotional Planning Efforts

There is never a time when it’s not worth placing a promotion in-store. All shoppers love ...
Start Reading
Darren Gilbert Aug 10, 2018 2:50:16 PM 12 min read

Here’s What Suppliers Can Do With Syndicated Data

If you work in the retail industry, you will have no doubt heard of syndicated data. Also ...
Start Reading