Skip to content
case-study-hero

Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren Gilbert Nov 17, 2022 2:47:47 PM 10 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
Start Reading
Darren Gilbert Oct 6, 2022 4:59:14 PM 9 min read

5 Questions to Ask About Your Product Assortment

There are only a few things more critical to your long-term success than your product ...
Start Reading
DotActiv Team Sep 29, 2022 6:20:10 PM 6 min read

Four Reasons Why Data Is Critical For Merchandise Selection

94 zettabytes. That's how much data experts predict humans will produce and consume by ...
Start Reading
Darren Gilbert Jun 17, 2022 11:00:00 AM 13 min read

How Assortment Planning Influences Your Planogramming Efforts

Building and implementing data-driven planograms can help you reach your goals and ...
Start Reading
Darren Gilbert Jun 8, 2022 2:36:04 PM 10 min read

A Guide To Product Segmentation in 2022

If you're looking to grow your market share, you have more than a couple of options ...
Start Reading
Darren Gilbert Mar 23, 2022 4:25:33 PM 8 min read

4 Reasons Why Assortment Planning Matters

Do you work in retail and want to increase your sales and profitability? Are you ...
Start Reading
DotActiv Team Nov 25, 2021 3:09:37 PM 12 min read

How To Optimise Your Assortment For Seasonal Events

With the end of the year fast approaching, promotional retail events such as Black ...
Start Reading
DotActiv Team Jun 8, 2021 11:53:39 AM 9 min read

How To Approach A Product Range Review For Your Business

Something isn't right with your product offering and you know it. Your sales are down and ...
Start Reading
DotActiv Team May 20, 2021 3:44:34 PM 7 min read

How To Use Your Known Value Items To Drive Retail Success

As a retail business, if you want to improve your sales and profitability, one solution ...
Start Reading
Justine Brown May 13, 2021 6:16:34 PM 9 min read

A Beginner’s Guide To UPC Codes

After licensing a universal product code (UPC), you can expect to reap the benefits of ...
Start Reading