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Articles on Assortment Planning

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How Do You Know If You Stock the Right Product Mix?

By | on 01, Aug 2019 |   Assortment Planning

Ensuring you offer the correct product mix at the right time, right place, at the right price and to the right customers is vital to surviving in a competitive retail environment. By selecting a caref[...]

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8 Calculations to Use For an Enhanced Retail Assortment

By | on 11, Jun 2019 |   Assortment Planning

Choosing the correct retail assortment is one of the most important decisions you’ll make for your retail stores. Select the wrong products, and you’ll have dissatisfied and frustrated customers. Fort[...]

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Hardlines vs Softlines: Here’s How They Affect Your Business

By | on 10, May 2019 |   Assortment Planning

While retail inventory is broad - there are multiple types of products across various categories - you can also filter it into two distinct groups. On the one hand, are your hardlines. On the other, a[...]

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4 Reasons Why Basket Abandonment Happens (And How to Avoid It)

By | on 09, May 2019 |   Assortment Planning

If you were to consider the rate of basket abandonment at physical stores versus online stores, there is no comparison. Most customers walk into your stores ready to purchase. It’s not the same with o[...]

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4 Reasons Why Product Bundling Works (And Why it Doesn’t)

By | on 18, Feb 2019 |   Assortment Planning

Product bundling is a common pricing strategy implemented across the retail industry. It’s also not retailer-specific. You’re just as likely to find it used by a retailer selling computer software and[...]

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How to Avoid These Private Label Mistakes

By | on 01, Feb 2019 |   Assortment Planning

The private label brands you present in your store can have a significant impact on your long-term success. That’s one reason why it’s worth introducing them to your store. Another reason is that you [...]

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A Beginner’s Guide to Scrambled Merchandising

By | on 03, Dec 2018 |   Assortment Planning

Catering to the product needs of your customers means you need to be mindful of what you stock. That much should be obvious. After all, choose the wrong assortment, and you could find yourself with pr[...]

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A Modern Guide to Product Segmentation

By | on 14, Nov 2018 |   Assortment Planning

If you're looking for ways to grow your market share, there are many options available to you. One, you could focus on strengthening your relationship with your customers. That shows you care about th[...]

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5 Questions to Ask About Your Product Assortment

By | on 22, Aug 2018 |   Assortment Planning

There are only a few things more critical to your long-term success than your product assortment. That’s because of what your products mean to your store. Choose the right variety, and you’re likely t[...]

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DotActiv helps Food Lover’s Market with Flagship Store Opening

By | on 27, Nov 2017 |   Category Management Assortment Planning Store Management

In 2016, Food Lover’s Market decided that they needed to move their Somerset West store to different premises. The reasons were numerous: their floor space was too small, their layout was impractical,[...]



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