Skip to content

Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv TeamMay 8, 2023 1:42:25 PM9 min read

Struggling With Assortment Optimization? Here's What To Do

If you want to maximize sales and please shoppers, there is one thing you must do. You ...
Start Reading
Darren GilbertMar 14, 2023 9:00:00 AM6 min read

4 Reasons To Prioritize Efficient Assortment Management in 2023

According to an October 2022 survey commissioned by Deloitte, only one-third of the 50 ...
Start Reading
Darren GilbertNov 17, 2022 2:47:47 PM10 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
Start Reading
Darren GilbertOct 6, 2022 4:59:14 PM9 min read

5 Questions to Ask About Your Product Assortment

There are only a few things more critical to your long-term success than your product ...
Start Reading
DotActiv TeamSep 29, 2022 6:20:10 PM6 min read

Four Reasons Why Data Is Critical For Merchandise Selection

94 zettabytes. That's how much data experts predict humans will produce and consume by ...
Start Reading
Darren GilbertJun 17, 2022 11:00:00 AM13 min read

How Assortment Planning Influences Your Planogramming Efforts

Building and implementing data-driven planograms can help you reach your goals and ...
Start Reading
Darren GilbertJun 8, 2022 2:36:04 PM10 min read

A Guide To Product Segmentation in 2022

If you're looking to grow your market share, you have more than a couple of options ...
Start Reading
Darren GilbertMar 23, 2022 4:25:33 PM8 min read

4 Reasons Why Assortment Planning Matters

Do you work in retail and want to increase your sales and profitability? Are you ...
Start Reading
DotActiv TeamNov 25, 2021 3:09:37 PM12 min read

How To Optimise Your Assortment For Seasonal Events

With the end of the year fast approaching, promotional retail events such as Black ...
Start Reading
DotActiv TeamJun 8, 2021 11:53:39 AM9 min read

How To Approach A Product Range Review For Your Business

Something isn't right with your product offering and you know it. Your sales are down and ...
Start Reading