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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren Gilbert Nov 17, 2022 2:47:47 PM 10 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
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Darren Gilbert Oct 6, 2022 4:59:14 PM 9 min read

5 Questions to Ask About Your Product Assortment

There are only a few things more critical to your long-term success than your product ...
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DotActiv Team Sep 29, 2022 6:20:10 PM 6 min read

Four Reasons Why Data Is Critical For Merchandise Selection

94 zettabytes. That's how much data experts predict humans will produce and consume by ...
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Darren Gilbert Jun 17, 2022 11:00:00 AM 13 min read

How Assortment Planning Influences Your Planogramming Efforts

Building and implementing data-driven planograms can help you reach your goals and ...
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Darren Gilbert Jun 8, 2022 2:36:04 PM 10 min read

A Guide To Product Segmentation in 2022

If you're looking to grow your market share, you have more than a couple of options ...
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Darren Gilbert Mar 23, 2022 4:25:33 PM 8 min read

4 Reasons Why Assortment Planning Matters

Do you work in retail and want to increase your sales and profitability? Are you ...
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DotActiv Team Nov 25, 2021 3:09:37 PM 12 min read

How To Optimise Your Assortment For Seasonal Events

With the end of the year fast approaching, promotional retail events such as Black ...
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DotActiv Team Jun 8, 2021 11:53:39 AM 9 min read

How To Approach A Product Range Review For Your Business

Something isn't right with your product offering and you know it. Your sales are down and ...
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DotActiv Team May 20, 2021 3:44:34 PM 7 min read

How To Use Your Known Value Items To Drive Retail Success

As a retail business, if you want to improve your sales and profitability, one solution ...
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Justine Brown May 13, 2021 6:16:34 PM 9 min read

A Beginner’s Guide To UPC Codes

After licensing a universal product code (UPC), you can expect to reap the benefits of ...
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