Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

DotActiv Team Jun 21, 2022 11:33:30 AM 13 min read

[Infographic] Category Tactics To Support Merchandising Strategies

Being strategic in everything you do lies at the heart of retail success. Want to ...
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Darren Gilbert Jun 17, 2022 11:00:00 AM 20 min read

How Assortment Planning Influences Your Planogramming Efforts

Building and implementing data-driven planograms can help you reach your goals and ...
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Darren Gilbert Jun 8, 2022 2:36:04 PM 16 min read

A Guide To Product Segmentation in 2022

If you're looking to grow your market share, you have more than a couple of options ...
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DotActiv Team Apr 12, 2022 6:10:00 PM 10 min read

The Bond Between Clustering, Assortment, Inventory and Space

As much as the category management process* consists of individual steps - DotActiv ...
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Darren Gilbert Mar 23, 2022 4:25:33 PM 12 min read

4 Reasons Why Assortment Planning Matters

Do you work in retail and want to increase your sales and profitability? Are you ...
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Darren Gilbert Mar 14, 2022 3:45:00 PM 9 min read

Product Spotlight: Unpacking DotActiv's Transfer of Demand Report

Choosing what products to stock in-store isn't a one-off exercise. You can't complete an ...
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Darren Gilbert Feb 16, 2022 5:10:06 PM 10 min read

Product Spotlight: Unpacking DotActiv's Range Optimizer Rules

The following point is known. If you offer customers the products they want when they ...
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DotActiv Team Nov 25, 2021 3:09:37 PM 19 min read

How To Optimise Your Assortment For Seasonal Events

With the end of the year fast approaching, promotional retail events such as Black ...
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DotActiv Team Jun 8, 2021 11:53:39 AM 14 min read

How To Approach A Product Range Review For Your Business

Something isn't right with your product offering and you know it. Your sales are down and ...
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DotActiv Team May 20, 2021 3:44:34 PM 10 min read

How To Use Your Known Value Items To Drive Retail Success

As a retail business, if you want to improve your sales and profitability, one solution ...
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