Explore Our Category Management Insights

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DotActiv Team Nov 25, 2021 3:09:37 PM 19 min read

How To Optimise Your Assortment For Seasonal Events

With the end of the year fast approaching, promotional retail events such as Black ...
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DotActiv Team Jun 8, 2021 11:53:39 AM 14 min read

How To Approach A Product Range Review For Your Business

Something isn't right with your product offering and you know it. Your sales are down and ...
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DotActiv Team May 20, 2021 3:44:34 PM 10 min read

How To Use Your Known Value Items To Drive Retail Success

As a retail business, if you want to improve your sales and profitability, one solution ...
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Justine Brown May 13, 2021 6:16:34 PM 14 min read

A Beginner’s Guide To UPC Codes

After licensing a universal product code (UPC), you can expect to reap the benefits of ...
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Leané Mulder May 12, 2021 3:39:02 PM 15 min read

Consistent Product Availability Leads To Improved Customer Experiences

Consistent product availability is the essence of a positive shopping experience and the ...
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Tanya van der Merwe Apr 30, 2021 4:43:07 PM 13 min read

Shelf Placement: The Culmination of Strategy & A POP Moment of Truth

Excellent shelf placement is critical for your stores for this simple fact: what happens ...
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DotActiv Team Mar 25, 2021 4:22:59 PM 14 min read

What Must New Suppliers Know To Get Their Products Listed?

It is one of the most stressful processes for an entrepreneur. When you create a product, ...
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Darren Gilbert Mar 9, 2021 5:34:14 PM 17 min read

5 Key Fundamentals Of An Efficient Consumer Decision Tree

There are many valid reasons for building consumer decision trees for your categories. ...
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Darren Gilbert Mar 3, 2021 12:05:25 PM 12 min read

Can Consumer Decision Trees Help Boost Customer Loyalty?

A consumer decision tree plays an integral role in allowing you to learn more about how ...
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DotActiv Team Feb 4, 2021 4:53:07 PM 16 min read

Product Update: DotActiv’s Launches New Range Optimizer Solution

Your customers have high expectations when they enter your store. They expect, among ...
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