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Customer Service

Here’s Why Clienteling is Far More Important Than You Think

Let us ask you this: What do you think your customers expect from you when they enter your store? If you were to say it’s to find the right product at the right price, you’d be correct. However, you shouldn't stop there. Your customers also crave a highly-personalised shopping experience. To provide that for them, there is a method known as clienteling.

Darren Gilbert
By Darren Gilbert
on Apr 23, 2018 12:07:21 PM
   
Here’s Why Clienteling is Far More Important Than You Think

Let us ask you this: What do you think your customers expect from you when they enter your store? If you were to say it’s to...

Darren Gilbert
By Darren Gilbert
on Apr 23, 2018 12:07:21 PM
4 Reasons Why Brand Switching Happens (And How To Fight It)

It’s a widely-held belief that winning new customers costs you more than it does to keep existing ones. You’d only need to...

Darren Gilbert
By Darren Gilbert
on Apr 19, 2018 11:22:27 AM
5 Factors That Can Influence Consumer Behaviour

There is the argument that says consumer behaviour is nothing more than the study of how people make decisions when buying a...

Darren Gilbert
By Darren Gilbert
on Mar 19, 2018 4:45:37 PM
3 Practical Customer Orientation Tactics You Can Implement Today

If you want your retail business to be a success (and make you money), you should aim to do this one thing: please your...

Darren Gilbert
By Darren Gilbert
on Feb 9, 2018 4:25:04 PM
3 Ways Your Store Can Live Up to Customer Expectations

Living up to customer expectations can prove to be a heavy load for any retailer to bare. That truth hits harder when you...

Darren Gilbert
By Darren Gilbert
on Jan 26, 2018 4:02:46 PM
How Category Management Caters For And Meets Consumer Demand

One of the reasons retailers exist is to satisfy consumer demand. Shoppers need a product and if you’re the appropriate...

Darren Gilbert
By Darren Gilbert
on Nov 15, 2017 5:18:33 PM
Why Good Product Knowledge is Crucial to Your Store’s Success

Good product knowledge. For any retailer, it’s the foundation on which your products are sold. Fail to spend enough time on...

Darren Gilbert
By Darren Gilbert
on Nov 9, 2017 10:07:20 AM
How Category Management Can Increase Customer Loyalty

Customer loyalty can be a tough nut to crack. That’s especially true when you consider the level of competition in the...

Darren Gilbert
By Darren Gilbert
on Nov 7, 2017 5:15:18 PM
Unpacking the 6-step Category Management Process

Category management, as a process, is vital for all retailers to consider. That’s because when implemented correctly, it can...

Darren Gilbert
By Darren Gilbert
on Sep 29, 2017 3:50:00 PM