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Explore Our Category Management Insights

We're here to help. Get free education, tips and inspiration to help you refine and grow your product categories.

Darren GilbertAug 10, 2022 8:24:13 PM11 min read

4 Reasons Why Brand Switching Happens (And How To Fight It)

It’s a widely-held belief that winning new customers costs you more than it does to keep ...
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Darren GilbertApr 23, 2018 12:07:21 PM7 min read

Here’s Why Clienteling is Far More Important Than You Think

Let us ask you this: What do you think your customers expect from you when they enter ...
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Darren GilbertMar 19, 2018 4:45:37 PM8 min read

5 Factors That Can Influence Consumer Behaviour

There is the argument that says consumer behavior is nothing more than the study of how ...
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Darren GilbertFeb 9, 2018 4:25:04 PM6 min read

3 Practical Customer Orientation Tactics You Can Implement Today

If you want your retail business to be a success (and make you money), you should aim to ...
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Darren GilbertJan 26, 2018 4:02:46 PM7 min read

3 Ways Your Store Can Live Up To Customer Expectations

Living up to customer expectations can prove to be a heavy load for any retailer to bear. ...
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Darren GilbertDec 19, 2017 11:45:00 AM3 min read

[Infographic] Retail Shopping: Understanding The Types Of Shoppers

No two customers that enter your stores are alike. That’s even if they’re looking for the ...
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Darren GilbertNov 9, 2017 10:07:20 AM5 min read

Why Good Product Knowledge is Crucial to Your Store’s Success

Good product knowledge. For any retailer, it’s the foundation on which your products are ...
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Darren GilbertJul 18, 2017 4:08:16 PM1 min read

[Free Ebook] Ultimate Guide to Taking Proper Care Of Your Shoppers

Between June and July, we dedicated ourselves to understanding shoppers and how they act ...
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Darren GilbertJul 3, 2017 2:29:53 PM5 min read

4 Tactics Which Put Your Shoppers First

If you don’t put your shoppers first in everything you do as a store, you might as well ...
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Darren GilbertJun 30, 2017 3:32:39 PM6 min read

5 Things That Make Your Shoppers Completely Furious

There are few things worse for you as a retailer than an angry shopper who is intent on ...
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